PR

It’s good to see that an ad can still cause an international stir and this modest effort from Audi in China certainly has. A Chinese mother-in-law inspects a bride at a wedding in the cause of promoting Audi used cars ...

Marketers usually cut back budgets when times get tough – as they seem to be following the Brexit vote – but the new IPA quarterly Bellwether Report says they’re actually planning to spend more, chiefly on digital. This despite doom ...

Right then, some time in the future UK advertisers and agencies won’t be able to show ads featuring: *Family members creating a mess while a woman has sole responsibility for cleaning it up. *The suggestion that a specific activity is ...

Amazing isn’t it how you can overturn PR perceptions. Labour’s Jeremy Corbyn, derided as a left wing loony and worse by the likes of the Sun and the Mail (the Mail, as I recall, said Theresa May would win by ...

Firing seems to be new Publicis boss Arthur Sadoun’s mind – in response to questioning at an ISBA (UK advertisers) lunch this week. Sadoun (below) has pulled Publicis out of all awards this year, putting the money into developing a ...

We shouldn’t delude ourselves that social media has created a level playing field: brands, users and the social networks themselves need to take action on information diversity now. Social media has given everyone a voice; but when users only hear ...

When David Cameron became PM the outgoing Labour team left a note in the Treasury that said “There’s no money left.” What short memories we have and also how history gets re-written so quickly. Labour have a reputation for consistently ...

Today’s influencer landscape seems a far cry from the early days of blogging. But lessons learned over the years since – by influencers, their audiences and brand owners, alike – have created a fast-growing area of marketing which is little ...

How time flies: here’s BBH’s last big campaign for British Airways, all of six years ago. Computer problems were one of the things these intrepid aviators didn’t need to face, the cause of the disastrous BA meltdown at Heathrow and ...