PR

They’re an artful lot over at blu e-cigs, first of all running a launch campaign through Brothers and Sisters that seeks to appropriate blue as the brand’s colour; partly to create a brand property that will survive even if e-cigarette ...

Back in April 2013 Chinese PR-based marcoms contender Blue Focus bought a 20 per cent stake in Lord Chadlington’s quoted PR business Huntsworth for a chunky £36.5m. Today it was announced that Chadlington (Peter Gummer as was, left) is to ...

Well here it is then, the world’s most shared video according to someone or other with 280m YouTube hits as a bonus. Shakira for the UN’s World Food Programme, sponsored by Danone’s Activia yogurt. What can you say? Well done ...

Mark Regev, the spokesman the Israel government wheels out when things get really hot, has been on the airwaves recently as various bodies, including the United Nations, despair of Israel’s ruthless assault on the Palestinians in Gaza. Here he is ...

Nike, which was paying Manchester United $40m for the privilege of supplying its kit, has been gazumped by Adidas which is to pay the Red-not-so-Devils these days a mind-boggling $750m over ten years. So Nike has turned its attentions to ...

The date of the Scottish referendum to decide whether Caledonia remains part of the UK (to which it was welded in 1707, without the whole-hearted agreement of many Scots) is September 18. And lots of UK business people (many based ...

My friend Martin Hayman sends me this glorious campaign, ‘Inglorious Fruits and Vegetables,’ from the Intermarché supermarket chain. I shall forward it to incoming Tesco CEO Dave Lewis, who will – at a stroke – rescue the flagging giant, become ...

Surely some mistake? No, McDonald’s CEO Don Thompson (left) has promised analysts in the US that the company is about to embark on an 18-month exercise aimed at making the flagging fast food giant a “more trusted and respected brand.” ...

Any debate on the relative virtues and vices of Generation X versus Generation Y employees tends to bring up similar ideas. Ask your parents about working life and you’ll hear of values like loyalty, commitment and hard work. Generation Y, ...