PR

MAA Ad of the Week: British Gas Energy Trust from T&P

This one’ll cheer you up. The&Partnership for British Gas Energy Trust promoting its helpline for people who can’t afford to keep the heating on as energy prices (including British Gas charges) go through the roof. A hostage to fortune if ...

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Is Piers Morgan’s Uncensored on Talk TV the wrong show at the wrong time?

Audiences for Rupert Murdoch’s new Talk TV are plummeting according to reports, with less than 60,000 people watching much-trumpeted (not least by him) Piers Morgan’s flagship Uncensored show. This was less on one night than Nigel Farage managed on GB ...

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Havas launches ethics accreditation for staff and clients

Didn’t know there was an Institute of Advertising Ethics but there is, it seems, and there’s a special IAE certificate – Certified Ethical Advertising Executive (CEAE) – developed with Creighton Business School and the University of Texas at Austin. Havas ...

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Take that Elon – Ford takes aim at Musk and Tesla

Wieden+Kennedy New York’s ‘Built Ford Proud’ is a blue collar campaign if ever there was one and its latest iteration – readied for the Kentucky Derby (blue collar too) – takes a pop at an unnamed individual who’s very noisy ...

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David Droga outlines his vision for new Accenture Song

David Droga, CEO of newly-minted Accenture Song (formerly Accenture interactive) has been enlarging on the rebrand, saying the move the move was necessary to create a simpler model that clients could understand while also expanding the type of clients agencies ...

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Brands in the front line over Ukraine

Brands are in the front line everywhere these days it seems and this installation – officially sanctioned presumably – has appeared in St Petersburg,. using the logos of companies who’ve pulled out of Russia over the invasion of Ukraine. Spelling ...

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Dove challenges beauty influencers with #DetoxYourFeed

Unilever is clearly unabashed by the stick it’s received in some quarters for putting purpose above commerce and it’s back with one of its most ambitious efforts to date, the Dove “self-esteem project.” The new campaign from Ogilvy – #DetoxYourFeed ...

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