PR

Laurence Green: brand purpose – Scotland 0 Sweden 3

“There is only one thing in life worse than being talked about, and that is not being talked about.” Hmmm. Oscar Wilde’s colourful declaration was tested to destruction last week by Standard Life Aberdeen’s re-brand as, er, abrdn. (Even spellcheck ...

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WPP and Sorrell back in the ring over bonus payments

The catchweight contest between WPP and founder and former CEO Sir Martin Sorrell is entering round 37. Campaign’s sleuths have discovered (subscription required) from WPP’s annual report that Sorrell’s former empire will not pay out two final long term payments ...

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IPG posts solid Q1 and forecasts 5-6 per cent for the year

Interpublic (IPG), owner of McCann, FCB, UM and Initiative plus a newish collection of data businesses, delivered solid Q1 numbers, the first under New CEO Philippe Krakwosky. First quarter net revenue was $2.03 billion (up 2.8% on 2020) with net ...

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WPP heads ad holding pack with strong Q1 3.1 per cent revenue growth

WPP has surprised everybody, including possibly itself, by posting much better than expected revenue growth less pass-through costs (its version of organic growth) of 3.1% in Q1 2021, a sharp turnaround from negative 6.5% in Q4 2020. The rise was ...

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Droga5 goes in to bat for US Reform Alliance

The US must have more lawyers and law schools per head of the population than anywhere and the result? To an outsider at least, one of the most dysfunctional justice systems. Reform Alliance is trying to change the onerous rules ...

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European Super League: the anatomy of a PR disaster

There’ll be much poring over the entrails of the European Super League’s (ESL) failure to get off the ground this week – the biggest PR disaster in decades some think. So who was in charge of PR? Well the PR ...

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WPP sets 2025 target for net zero carbon

WPP is pledging to reach net zero carbon emissions in its operations by 2025 and across its entire supply chain by 2030. To deliver this, electricity will be 100% renewably sourced by 2025. Within WPP’s supply chain, which accounts for ...

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