PR

P&G ‘leads with love’ in bold charter for 2021

Procter & Gamble has revealed its determination to ‘Lead with Love’ in 2021, 2,021 “acts of good” throughout the year for Covid-related causes. The campaign is spearheaded by a film proposing love as one of eight emotions displayed by babies. ...

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WPP sets out ambitious plans as it emerges in one piece from bad old 2020

WPP is updating investors and analysts today but the menu gives a pretty clear idea of CEO Mark Read’s plans and expectations. Under Strategic Goals we have: *Return core Communications business to sustainable growth. *Expand further into high-growth areas of ...

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Sea Shepherd fishes for an end to industrial fishing

Feeling uneasy about tucking into that big fish on Christmas Eve? Some might be and marine wildlife conservation organisation Sea Shepherd is reminding that 90% of the world’s fish have disappeared thanks to industrial scale fishing along with whales, dolphins ...

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Intermarché tackles big one with Covid-19 Christmas tale

French supermarket chain Intermarché is good at putting itself on the right side of the argument – sustainability, selling less-than-perfect-looking vegetable etc – and this Christmas it’s tackling the big one – Covid 19 – with agency Romance. A short ...

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WPP bids for remaining shares in loss-making WPP AUNZ

WPP has moved to tidy up one of the anomalies in its global empire, its 61.5% holding in WPP AUNZ. The business, formerly mostly STW, has flatlined at best recently with newish CEO Jens Monsees (left), a former BMW executive, ...

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Metro’s Christmas message: help out hospitality

Here’s a nice idea from German cash and carry operator Metro and agency Serviceplan, help out the poor old hospitality industry by ordering your Christmas meal from them – and give your kitchen a break. Running globally. Will the usually ...

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Boots joins Xmas giving game for Hygiene Bank

Seems that we’re all giving this Christmas – the corporate sector anyway – and Boots is inviting donations to The Hygiene Bank (to which it’s also giving £1m, which doesn’t seem that much) along with offering a range of lower-priced ...

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Neuro-Insight: this year’s Xmas ads story – separate but together with a dash of optimism

By Shazia Ginai With the possibility of big family gatherings being off limits this December, brands have already started dropping their Christmas adverts like snowflakes to spread some festive spirits and mood to locked down Britain. However this context comes ...

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