PR

Spike Jonze turns down volume for cannabis TV campaign

We didn’t expect to be viewing ads for licensed cannabis companies but here comes MedMen – which last year turned over $30m mainly in California – hitting the airwaves with ace director Spike Jonze. No singing and dancing from Spike ...

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Dare’s Grace Surguy picks her Desert Island (influencer) Ads

Grace Surguy is senior project manager at Dare, a digital creative agency and part of Inside Ideas Group. Desert Island Ads No longer twiddlies you endure at the cinema, ads are more than just scenery for the main event. They’re ...

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Nike rides its trademark wave with ‘Dream Crazier’

Nike’s ‘Dream Crazy’ campaign from Wieden+Kennedy is probably the stand-out of the past 18 months or so and now it’s the turn of the girls, headed by Serena Williams. So – inevitably perhaps – it’s morphed into ‘Dream Crazier.’ Finely ...

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Nick Breen: is Naomi Osaka cartoon a one-off or indicative of a broader problem?

One of tennis star Naomi Osaka’s sponsors, Nissin, has come under fierce criticism after it released an advertisement featuring a cartoon representation of Osaka, who is ethnically half-Haitian and half-Japanese, with pale skin and wavy brown hair. The sponsor has ...

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Egard Watches cashes in on Gillette ad rumpus

Egard Watches is a relative newbie in the timepiece game (2012) but it’s become surprisingly famous by taking a pop at Gillette’s now-notorious “toxic masculinity” ad. This purported to present a new view of men, suitable for the #MeToo era. ...

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Truth Project takes flight with MullenLowe

The Truth Project is part of the UK’s Independent Inquiry into Child Sexual Abuse and it wants victims and others to come forward with their accounts. Not an easy task and one which probably wouldn’t have been assisted by a ...

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