PR

MSQ Partners wins Mayor of London’s new green energy company

The Greater London Authority (GLA) has appointed MSQ Partners as the lead communications agency for London Power, the capital’s new, fair-priced, green energy company created in partnership between the Mayor of London and Octopus Energy. MSQ Partners was appointed after ...

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Trust is now key for brands says Interbrand as it reveals world’s best

Interbrand has revealed its Best Global Brands for the 20th year with (somewhat depressingly) Apple ($234bn, below), Google and Amazon occupying their customary top three places. Others in the top ten are Microsoft at 4, Coca-Cola 5, Samsung 6, Toyota ...

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ANNA brings in the new (finance), AKQA puts a new spin on old Gore-Tex

ANNA Money (Absolutely No Nonsense Admin) is a challenger mobile business account – “for entrepreneurs and creatives” it says here – and it’s raising crowd-sourced money as well as trying to recruit customers with a new campaign ‘Equity for Mugs’ ...

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Leagas Delaney’s Firetree chocolate launches in US with “no bitterness” pitch to fractious Congress

The UK’s Spectator political weekly is launching its first USA print edition and Firetree chocolate, the upscale ‘volcanic” brand developed with agency Leagas Delaney, is making its US debut therein. Leagas Delaney’s first creative plays on the current toxic atmosphere ...

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Aron Caplan: Five ways to use marcoms to boost customer retention amid Brexit uncertainty

After the 2016 EU referendum, despite much doom and gloom, consumer confidence remained remarkably positive. Fast forward to 2019, with the Brexit outcome seemingly more uncertain than ever, and the picture is very different. The British Retail Consortium recently reported ...

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Leo Burnett deploys hard-hitting AI for Hunger in America

One of the disconcerting factors about late capitalism in developed markets is the incidence of food banks and the like, visible proof that some people don’t have enough to eat. You see them in the UK and now this ad ...

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