PR

Serena Williams stars for Gatorade – more balls please

Serena Williams is leaving the stage after the US Open, hoping for a record-breaking further Grand Slam. Gatorade, a Williams sponsor, is hymning her achievements here – voiced by Beyonce no less – in a campaign by TBWA/Chiat/Day. You pretty ...

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London creatives protest fossil fuel clients

A network of creatives called Glimpse is campaigning against agency fossil fuel advertising by, inter alia, handing out a pamphlet ‘The ‘The Brief Sabotage Handbook’ outside the London offices of WPP agencies and big PR firm Edelman. The handbook, said ...

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Carlsberg celebrates 30 years with Liverpool

Carlsberg is celebrating 30 years of sponsoring Liverpool FC, a relationship that”s worked out pretty well for both sides. Whatever next – loyalty in football? The campaign, ‘Forever Fans, is directed by Tore Frandsen for by The Network agencies Worth ...

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MAA Ad of the Week: Ladbrokes ‘Rocky’ from Neverland

Should agencies do gambling ads? Most of them do – adam&eveDDB studiously declined although it does handle the National Lottery (worth more too.) Most agencies work on the barrister ‘taxi rank’ principle, you take on the next case (money allowing ...

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Peperami morphs into wedding planner

Agency Forever Beta is now on the Peperami case and its strategy is “the human truth that everyone needs to let their hair down, celebrate with spontaneity and rip up the rule book.” To which end they hijacked the wedding ...

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Can Rocky “future-proof” Ladbrokes advertising?

Advertising betting these days is like booze, or tobacco back in the day. You need to stay one step ahead of the regulators, often by making it appear that you’re advertising something else. Ladbroke Coral’s line is ‘Let’s Play together,’ ...

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MullenLowe wins Co-op customer content and digital

MullenLowe Group has won a place on the Co-op roster to handle customer content and digital alongside creative agency Lucky Generals. MullenLowe will lead all digital and content planning and execution for campaigns and ecommerce across Food, Insurance, Funeralcare, Legal ...

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Customer experience boosts Dentsu – but what is adland’s latest goldmine actually doing for customers?

Dentsu brought up the rear this year among big ad holding companies, following its peers more or less with Q2 organic growth of 8.2%. Interestingly it chose to highlight its Customer Transformation & Technology division, which grew 22.5% year on ...

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Havas wins £4.9m UK government blood donor business

Havas has won the UK Government’s NHS Blood and Transplant account, aimed at increasing blood donor numbers, in a full service deal involving the creative agency, Havas Helia (CX) and Havas Red (PR.) Youth culture specialist Livity has also been ...

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