You sometimes muse about what exactly goes on in the collective imagination of Mother – an indisputable conclusion is the agency, now a veteran of 30, still has the priceless ability to surprise. First up in Trainline, a pretty good ...
Read More »WPP’s OpenX adds Andrew Keller, Publicis backtracks to network model
Andrew Keller is joining WPP’s “Coca-Cola focussed” agency OpenX as its first global CCO, reporting to WPP CCO Rob Reilly. Keller is a former CCO of CP+B in the US and then VP of creative and experiential at Meta (Facebook ...
Read More »Tesco crafts a food love story for Eid
Tesco and BBH do multicultural, inclusive stuff better than most and it has a new campaign breaking to celebrate the Muslim festival of Eid, the end of the Ramadan fast. Also involving media agency EssenceMediaCom, equity, diversity and inclusion consultancy ...
Read More »Why is British political advertising so bad? It’s the curse of Saatchi & Saatchi
When you’re in a hole stop digging remains good advice. It’s seemingly to be ignored by the UK’s opposition Labour Party which has vowed to continue with its “gloves off” social media campaign accusing PM Rishi Sunak (who’s only been ...
Read More »WPP sells stake in PR giant FGS to KKR
After a week or so of speculation WPP has confirmed it has sold a stake in giant PR firm FGS Global (the one-time Finsbury City PR firm founded by Roland Rudd) to US-based global investor KKR. WPP says it will ...
Read More »The Value Engineers expands with Dawson and Carter Wong
Marketing strategy consultancy The Value Engineers has expanded with the acquisition of creative agency Neil A Dawson & Company and design studio Carter Wong. TVE CEO Paul Gaskell says: “This is a very exciting time for The Value Engineers. With ...
Read More »Brompton cycles into new markets with ScienceMagic
Folding bike pioneer Brompton has appointed ScienceMagic to create a new brand platform and global campaign as it expands into new markets. Brompton global brand director Shelly Pearce says: “ScienceMagic completely understood the passion for our product, our need for ...
Read More »Dark Horses finds the Ascot in everyone
Royal Ascot hoves into view at the end of June (the week after Cannes if you’re that way inclined) with its usual daft ceremonies including the Royal Family parading down the racecourse – will Andrew get a ticket?) Dark Horses ...
Read More »Can EssenceMediacom’s revamped Creative Futures bring media and creative back together?
Stef Calcraft’s excursions into the media world since he left Mother, the agency he co-founded after a career as a senior client, have been interesting. First he became executive chairman of Dentsu Aegis Network UK (mainly but not exclusively media ...
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