We may not know that much about China’s Alibaba here but we do know it’s big, along with national rival Tencent tipped to battle it out for digital hegemony with the likes of Amazon (Alibaba is big on ecommerce) Facebook ...
Read More »Sadoun produces a Microsoft rabbit out of the hat for Marcel
When new Publicis Groupe CEO Arthur Sadoun caused a storm on La Croisette last June by saying he was pulling out of awards – including Cannes – for a year to fund a new internal intelligence tool called Marcel one ...
Read More »Martin promotes Costello in female management makeover
The Martin Agency has named Karen Costello (below) as its new CCO following the departure of agency veteran Joe Alexander last last year amid harassment claims. Costello joined the agency as ECD in mid-2017, leading its Mondelez business. Jerry Hoak ...
Read More »British Business Bank appoints Engine for content brief
The nascent British Business Bank is one of the UK government’s better ideas (so long as they don’t flog it off, like everything else) and it’s appointed Engine to run a content and promotional campaign, kicking off in March. Customer ...
Read More »Virgin Trains spat with the Mail shows the hypocrisy of modern attitudes to media
When an advertiser or business partner pulls out of a relationship with a newspaper or TV station the time-honoured response is “boo, hiss,” censorship rearing its (mercifully rare) ugly head. Such has been the response by many to Virgin Trains’ ...
Read More »Tesco’s rotten turkeys are a harbinger of retail gloom
Just when Tesco boss Dave Lewis thought he could sit down to Christmas lunch in relative peace – a turkey from Tesco? – the dreaded Christmas banana skin struck and Tesco customers across the land started complaining about rotten turkeys ...
Read More »Coca-Cola in Greenpeace sights for allegedly wasting Xmas
Coca-Cola is getting a fair bit of stick this Christmas with UK councils and others talking of banning its humungous Christmas trucks, touring the country fully of sugary stuff and, it’s said, targeting poorer areas where kids have bad teeth ...
Read More »St John finds the Recipe for cardiac arrest campaign
What do you do if someone has a cardiac arrest or heart attack? Most of us wouldn’t have a clue so St John Ambulance and agency Recipe have created four short films including one with some useful advice as to ...
Read More »NZ Police play recruiting for laughs in Ogilvy campaign
New Zealand’s police are on a recruiting drive to make the country the safest place in the world. So their boys and girls in blue have teamed to create what agency Ogilvy calls the “most entertaining recruitment ad” in the ...
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