PR

Epic’s ‘1984’ spoof is a painful reminder for Apple

Apple is coming under the hammer from all quarters these days, the latest is from Epic Games whose attempt to sidestep the 30% commission Apple Store led to a ban on its big-selling Fortnite video game. Epic is suing the ...

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Easterbrook imbroglio will blight McDonald’s marketing

Here’s a poser for Burger King. When you’ve spent the past few years aiming potshots at your bigger rival, how do you respond when it hands you all the ammunition you’ve ever dreamed of on a plate? The current imbroglio ...

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Newly-ennobled Lebedev wields axe at Evening Standard

Will the new post-Covid normal have amy newspapers in it? The London Evening Standard, which is given away at tube and train stations and some supermarkets, is cutting a third of its workforce including a load of commercial jobs (my ...

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Publicis futures wizard Goodwin out over Covid tweet row

Publicis’ outspoken head of futures Tom Goodwin now founds himself a thing of the past (at least as far the agency group is concerned) as he’s left the French marcoms giant in a hurry following a Twitter spat. In other ...

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Public Health England spends £43m in just three months to combat Covid-19

Public Health England, the government body supposed to be keeping us out of the clutches of Covid-19, spent a staggering £43m on advertising during the UK’s March 23 to June 30 lockdown period, according to new figures from Nielsen. This ...

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