PR

Bell Pottinger scandal shines harsh light on new-style PR

PR firm Bell Pottinger, found guilty by all parties, including the investigation it commissioned from a law firm, of engaging in unethical practices for the Gupta brothers in South Africa, has been drummed out of the Public Relations Consultants Association ...

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Bell Pottinger scandal worsens as lawyers join in

Bell Pottinger CEO James Henderson (left) has resigned in the wake of the Gupta scandal – the UK PR firm has been accused on fomenting a fake news scandal to bolster the fortunes of the Indian Gupta family in South ...

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BMB wins Snapple’s social marketing in the UK

US fruit drink and iced tea brand Snapple has picked BMB to develop a new approach to its social marketing. Previous marketing efforts in the UK have involved adapting US content for UK social channels. Snapple’s new brand position is ...

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McDonald’s picks Leo Burnett London for global sports

McDonald’s, which moved its massive US ad account into DDB’s new We Are Unlimited operation last year, has given Leo Burnett London a big vote of confidence by appointing it to handle its global sports sponsorship activity. McDonald’s recently ended ...

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IPA calls on YouTube and Google to mend their ad ways

The UK’s IPA agency trade body has formally called on Google-owned YouTube and Facebook to work with the IPA and ISBA (the advertiser equivalent) to bring the safety, measurement and viewabillity of their online video up to acceptable industry standards. ...

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P&G enters race debate in US with BBDO master class

There’s no company more synonymous with “white” than Procter & Gamble, for entirely understandable laundry-related reasons. But P&G is now taking another turn on the slippery ‘advertising for good’ slopes with a new campaign – ‘My black is beautiful’ – ...

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War breaks out at Bell Pottinger over Gupta campaign

Britain’s biggest PR firm, Bell Pottinger, 25 per cent owned by Chime Communications in which WPP is a substantial shareholder, is embroiled in a life-threatening row over its work for the controversial South African Gupta brothers who have prospered mightily ...

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Why £500m for Neymar is a PR investment

When people, and indeed whole countries, began investing mind-boggling sums in football and football players it seemed as though they’d gone mad. Maybe they had but the rest of the world of the world seems to have caught up with ...

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