PR

Much huffing and puffing over this new ad from Philip Morris – ‘hold my light’ – using a Mission Impossible set-up to persuade people to switch from smoking to vaping. Or maybe do both. Well why not? Hypocritical maybe as ...

DDB global CEO Wendy Clark has resigned from Time’s Up, an organisation pledged to combat harassment and inequality at work, after admitting that she engaged former Droga5 CCO as a freelance to work on the ongoing VW global pitch. Royer ...

DDB global CEO Wendy Clark (below) finds herself in unexpected and highly disagreeable hot water over the agency’s use of former Droga5 CCO Ted Royer as a freelance on its big global VW pitch. Royer, one of the most high ...

San Francisco agency Erich & Kallman has created a two-minute plus public service announcement where US television host Mike Rowe gets an actual prostate exam from his real doctor on camera. The spot, for non-profit ZERO – The End of ...

ITV, the traditional home for ads for sugary drinks and choccie bars, is teaming with Veg Power, an alliance of producers and retailers, to launch a new TV campaign – with donated airtime worth £2m – in January. Adam&eveDDB has ...

Peter Brown is CEO of CRM agency Prophecy Unlimited, based in Bristol. Prophecy Unlimited, the result of a merger between EMO Unlimited and The Real Adventure employs 200 people on clients including Toyota, Costa, Danone and BMW. Unlimited Group, now ...

Brand and marketing consultancy Prophet has released its fourth annual brand relevance survey after surveying 47,845 consumers across the UK, US, Germany and China about 800 brands. It partnered with Research Now SSI. In the UK the top three are ...

Words are just string holding truths, half-truths and falsities together. Recently, Ogilvy pledged to appoint twenty senior creative women, globally, by 2020. It’s a compelling headline. But at the moment, it’s just string. For a global creative network. twenty senior ...

Nike is the master of ambush advertising – ask Olympic sponsor Adidas – and it’s launched maybe its most headline-grabbing effort so far with its choice of former San Francisco 49ers quarterback Colin Kaepernick as one of the athletes celebrating ...