PR

Campaign reports that Samsung has put its global creative and media accounts up for review, which hardly comes as a great surprise as the Korean tech giant spends billions worldwide on marketing, $3bn alone on PR according to some accounts. ...

There are only 400 Sumatran tigers left so the Smithsonian National Zoological Park and Conservation Biology Institute is launching a campaign through DDB New York to highlight their plight. DDB has devised the ‘Endangered Song’ project, 400 degradable records featuring ...

Easter is about chicks and bunnies (and a certain Christian festival, of course) so here’s a (not so) heartwarming tale from animal rights group PETA. Made by director Djawid Hakimyar and his colleagues at the Filmakademie Baden-Wuerttemberg and donated on ...

For all the chatter around native advertising over the past year or so, accelerating as we moved into 2014, around half (49 per cent) of us still don’t actually know what it is, according to Copyblogger. Putting on our publisher’s ...

Wonder if this new Waitrose ad (maybe campaign) from BBH was prompted by the near meltdown at that other well-known UK mutual the Co-op? Middle England’s favourite grocer is owned by John Lewis, of course, which, in turn, is owned ...

Ian Maynard (left), head of marketing and business development director of London-based creative and production specialist network, says that even charities with limited budgets don’t have to use shock tactics to produce compelling, creative campaigns.   There are over 180,000 ...

“Here’s two bags Julia..but they’ve loosened the rules…if not she’ll be cramming those bags of hers.” Eh? Wrong tense chaps. Michael O’Leary’s unlovely Ryanair has turned to advertising to try to spruce up its image and, in typical generous mode, ...

More ‘selfies’ (yesterday we had Fred & Farid for Avene in China), today it’s the turn of the World Wildlife Fund in a rather compelling campaign using Snapchat. When the next selfie might be the very last of a whole ...

Mother London has been hired by the United Nations to develop a global communications campaign to improve sanitation for 2.5 billion people across the world. The UN’s Millennium Development Goals is its latest ant-poverty project and it has highlighted poor ...