PR

McDonald’s gets it wrong with bereavement ad

McDonald’s has run into a wave of flak for this new ad from Leo Burnett, showing a mother and son recalling a deceased father over a Big Mac. You shouldn’t exploit such events to sell burgers is the criticism and, ...

Read More »

C4’s Superhumans, Clemenger BBDO Melbourne and US are big winners at D&AD 2017

The UK’s premier awards show – and a growing international force – D&AD has made its choices and the highest awards, Black Pencils, have been awarded to ‘We’re the Superhumans’ by 4Creative for Channel 4/Paralympics (Film Advertising) – United Kingdom; ...

Read More »

Dentsu manager in Indonesia commits suicide through alleged overwork

Dentsu Media employee Jiro Inao has committed suicide in Indonesia, through the pressure of overwork according to police. Inao, 48, was a senior manager. His family have refused an autopsy. Dentsu’s CEO in Japan resigned last year over a similar ...

Read More »

Microsoft tries to STEM flow of jobs for the boys

Here come the girls, again – this time the new iteration of Microsoft’s MakeWhatsNext campaign from McCann’s m:united, timed for International Women’s Day. This time what’s on Microsoft’s mind is the small number of women graduating with what it calls ...

Read More »

Now PR giant Edelman takes aim at advertising

Lots of people think ad agencies are an endangered species but that doesn’t seem to stop lots other companies trying to eat their lunch. Now independently-owned Edelman, arguably the most successful global PR agency, is consolidating its advertising efforts through ...

Read More »