PR

The&Partnership unleashes heavy emotion for RNIB sight loss campaign

Can you have too much emotion, even in the service of an extremely good cause? The&Partnership flirts with it in this new cinema film for The Royal National Institute of Blind People showing schoolgirl Ava trying to come to terms ...

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George Parker: let’s hear it for Bob Hoffman’s Adscam

AdScam… The Blog… The Book… Readers of More About Advertising may or may not know that I have written a blog titled “AdScam” for the last twenty years or so. In it, I point out the occasional good thing happening ...

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MAA Ad of the Week: ‘Trust is Earned’ from BBC Creative

Sometimes advertising deals with important stuff – as opposed to finding a purpose for Hellmann’s mayonnaise for example – and the BBC’s commitment to trustworthy, reliable journalism is important. Not just because the Beeb (as ever) finds itself under fire ...

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The&Partnership opens apprenticeship academy in Birmingham

The&Partnership and its media agency mSix&Partners are doing their bit for diversity – actually quite a lot – by opening The&Academy in Digbeth, Birmingham. The new apprenticeship scheme aims to increase diversity in media and advertising industry by bringing opportunities ...

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Virgin Atlantic crew’s new gender reset

It’s a topsy turvy new world and Virgin Atlantic cabin crew can now wear what they like, as in this new film from agency Lucky Generals. Featuring ‘RuPaul’s Drag Race’ star Michele Visage (no, me neither.) A far cry from ...

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Accenture Song dramatises world “to do” list

Appealing to the world’s leaders with a “to do” list may seem pretty pointless, given what a hapless bunch they seem to be. It was ever this though, the difference these days is that there seems to be little consensus ...

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Warlingo turns table on marketing terms to aid Ukraine

Many years ago there was a magazine called Campaign, which confused everybody. What was it about? I thought it was about Fleet Street or something when I went to work there only to be highly confused when the first plash ...

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