PR

New York is the next frontier for PR agency The Romans, which is opening up its first office outside the UK.  Mother, which owns a minority stake in the business, has offered The Romans a home in its Brooklyn office. ...

Omnicom grew strongly in the first quarter of 2022 with organic growth up 11.9%, ahead of rival Publicis with 10.5%. But operating profits were hammered by the war in Ukraine, falling 24.5% to $112.4m with net revenue down 0.5% to ...

This has been panned in some quarters, Roger Federer and Anne Hathaway finding themselves on video’s version of the cutting room floor for Switzerland Tourism. Follows a similar-ish effort with Federer and Robert De Niro. From agency Wirz. Actually it’s ...

Macmillan Cancer Support and agency AMV BBDO have won lots of plaudits (and awards) for recent campaigns and here’s a mew instalment of ‘Whatever it Takes.’ Saying that no question is to big or small to get help – something ...

Total UK marketing budgets were revised up to an almost eight-year high during the opening quarter of 2022, according to latest IPA Bellwether Report. Total marketing budgets were upwardly revised by nearly one-quarter of Bellwether panellists (24.1%). !0% of companies ...

Publicis Groupe has continued the good work of 2021 into 2022 with Q1 net revenue of €2.8m, up 17.1%, and organic growth of 10.5%, in line with 2021. By region North America grew 8.1%, Europe 14.9%, Asia Pacific 14.4%, Middle ...

Traditional strategy, as we know it, set down by ‘the founding fathers’ of advertising is no longer enough to cut through the noise for marketing brands wanting to leave a lasting impression on their consumers. Traditional brand planning was created ...

The International Paralympics Committee and agency adam&eveDDB have been nominated for a Sports Emmy, the 43rd time these have been held it seems. #WeThe15 launched with a film at the 2020 Tokyo Paralympic Games Opening Ceremony broadcast around the world ...

Innocent Drinks recently joined Oatly (both below) and a growing list of other leading brands, such as H&M, Coca-Cola, Nestlé, VW and BP as the ASA and competition watchdog CMA crack down on greenwashing. New legislation aims to protect consumers ...