PR

Switzerland gets better of Anne Hathaway in new tourism ad

This has been panned in some quarters, Roger Federer and Anne Hathaway finding themselves on video’s version of the cutting room floor for Switzerland Tourism. Follows a similar-ish effort with Federer and Robert De Niro. From agency Wirz. Actually it’s ...

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Macmillan Cancer Support and AMV BBDO make another positive contribution

Macmillan Cancer Support and agency AMV BBDO have won lots of plaudits (and awards) for recent campaigns and here’s a mew instalment of ‘Whatever it Takes.’ Saying that no question is to big or small to get help – something ...

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Post-Covid UK adspend rising says IPA but there are plenty of clouds on the horizon

Total UK marketing budgets were revised up to an almost eight-year high during the opening quarter of 2022, according to latest IPA Bellwether Report. Total marketing budgets were upwardly revised by nearly one-quarter of Bellwether panellists (24.1%). !0% of companies ...

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Publicis surges into 2022 with 10.5% Q1 growth

Publicis Groupe has continued the good work of 2021 into 2022 with Q1 net revenue of €2.8m, up 17.1%, and organic growth of 10.5%, in line with 2021. By region North America grew 8.1%, Europe 14.9%, Asia Pacific 14.4%, Middle ...

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Charlotte Willcocks : why culture is the future of strategy

Traditional strategy, as we know it, set down by ‘the founding fathers’ of advertising is no longer enough to cut through the noise for marketing brands wanting to leave a lasting impression on their consumers. Traditional brand planning was created ...

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Adam&eveDDB up for an Emmy, Neverland spreads its wings

The International Paralympics Committee and agency adam&eveDDB have been nominated for a Sports Emmy, the 43rd time these have been held it seems. #WeThe15 launched with a film at the 2020 Tokyo Paralympic Games Opening Ceremony broadcast around the world ...

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