PR

World Media Group highlights trust in an untrustworthy digital news landscape

“Imagine a world without trusted media,” says the World Media Group, which represents some of the planet’s more famous legacy media owners. Thought we were living in one but that’s their point: partisan influencers, subjective bloggers and politically funded websites ...

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Instagram puts on its best face in new global campaign

When they tot up the numbers at the end of the year we might see Facebook up there with Amazon as one of the biggest advertisers. The perennially under-fire platform has discovered the joys of ads big time, through its ...

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Concern Worldwide harnesses fake news to curb poverty

Levelling up seems to be on many people’s minds as the rich get richer (and the rest of us don’t) even although the world, as some believe, is going to hell in a handcart thanks to climate change, Covid and ...

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UK ad industry lines up against Channel 4 sell-off

The UK ad industry is lining up against the Government’s mad, mean-minded plan to sell off broadcaster Channel 4 with Campaign (subscription required) orchestrating an open letter against the plan, claiming C4 “plays a key role in offering diverse programming ...

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Now the real hard work begins for tennis prodigy Emma

Now, wonder who this is? What we do know is that you’re going to be seeing a lot more of her over the next few years. Let’s just hope that Emma Raducanu, already signed by Nike and the star of ...

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Elvis joins saving planet battle with Count Us In

London agency Elvis has won the global account for Count Us In, an alliance between TED and Leader’s Quest aimed at inspiring a billion citizens to take practical steps to reduce their carbon pollution. The push will go live in ...

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Tesco under fire from Greenpeace for its “burning secret”

This is hardly what Tesco wanted to wake up to on Monday morning, a new Greenpeaqce film about its alleged “burning secret,” sourcing meat from supplier JBS which, according to Greenpeace, is still busily burning swathes of the Amazon to ...

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Starcom shows its inclusivity creds with Channel 4

Media agency Starcom has decided to tell some ‘Brave Stories’ in a deal with Channel 4, highlighting members of staff and their issues (in this trailer a stammer and someone who’s shy) to emphasise (presumably) the agency’s diversity. clients these ...

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