PR

By Archie Heaton This year Tesco celebrates its 100th birthday, a gift in of itself for their marketing team. Opting for the strapline “Prices that take you back”, the anniversary has been used to try and engage consumers with a ...

IKEA is entering the climate change lists with a new platform from Anomaly Amsterdam – ‘A Better World Starts At Home’ – and a global campaign hymning “Accidental Environmentalists,” showing how the most unlikely individuals can help same the planet ...

Aligning your brand with a specific social or cultural cause can be a powerful way to shape your message, connect with existing audiences on a deeper level, and even reach out to new audiences invested in the wider debate. The ...

There were encouraging sounds from Advertising Week Europe last month about brand purpose. Not least from Paul Polman, the former Unilever CEO, who called on advertisers to “bring the humanity back” and argued “we’re in such a rat race… we’ve ...

It’s been a hellish few weeks for Facebook. Earlier this month, just 24 hours after announcing its pivot to a more privacy-focused platform in an attempt to reassure an increasingly concerned user base, it was revealed that Facebook’s single biggest ...

Save the Children’s UK agency adam&eveDDB has been appointed to handle a new global campaign for Save the Children International with the theme Stop the War on Children. Save the Children was founded by Eglantyne Jebb 100 years ago, in ...

I asked a senior marketer the other day which company she’d worked at was the best and she said, unhesitatingly, Mars. Why? Lots of things but its family ownership and consequent freedom from quarterly stock market reporting was tops. And ...

Former football manager Harry Redknapp has become (even more of) a national treasure since he showed those snowflakes how to hack it in the Australian jungle in “I’m a Celebrity..” Harry likes a flutter too so amid his other many ...

International Women’s Day tomorrow (March 8) is cranking up the pressure on agencies, not just in terms of their own employment but also the external talent they use. Hard on the heels of Free The Bid, which has already had ...