PR

#PrideMatters: challenging stereotypes through media – a personal perspective from Talon’s Jonathan Everaere

How being inquisitive and inspired by the Pride in London movement led one executive to seize an opportunity to help shape this year’s campaign and place community and real people at its heart. Hello, I’m Jon, and two years ago ...

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MullenLowe gives the NHS a carefully curated 70th birthday

Britain’s National Health Service (NHS) was the crowning achievement of the post-war Attlee government and, in the 70 years since, it’s been most things to most people including a political football and regular source of scandal, latterly malfunctioning machines that ...

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Neil Davidson: four own goals from the Russia World Cup

The World Cup is one of the world’s biggest marketing opportunities – but some brands’ strategies have more holes than Panama’s defence. Here are four lessons we’ve learned from the tournament so far. 1. Free Whoppers for ‘husband-hunters’ was a ...

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Sorrell denies prostitute allegations, says publicity could affect new S4

Former WPP boss Sir Martin Sorrell was asked on stage at the Cannes Lions if he’d visited a prostitute, paid for by company money, as widely reported. He told New Yorker writer Ken Auletta that the accusation “wasn’t true,” although ...

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AMV BBDO’s Trash Isles leads purpose-driven Grand Prix haul at Cannes Lions

Cannes Lions has begun cranking out the awards winners with AMV BBDO’s Trash Isles with LADBible and The Plastic Oceans Foundation winning the Grand Prix for Design (and it may win in other categories too); Corruption Detector from Grey Brazil ...

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Now ex-WPP’s Sorrell faces PR battle to restore reputation

It’s not unusual for someone to go for a quick one after work, which is what two WPP employees were doing last year when they say they espied (according to the FT) Sir Martin Sorrell entering what we might call ...

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Reed Smith: what the new rules on gender stereotyping mean for advertisers

By Nick Breen and Caroline O’Doherty In May this year the Committee of Advertising Practice (CAP) published a consultation paper outlining a proposed new rule tackling gender stereotyping in advertising. The draft rule is: “Advertisements must not include gender stereotypes ...

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Mother unleashes cyborg Sanders to tell us KFC is back

KFC in the UK ran out of chicken a while back after changing distribution companies but won back some ground by responding boldly to this embarrassing setback. Things now seem to be on track so agency Mother has brought back ...

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Unilever’s Keith Weed on marketing’s noble purpose

The Drum says its mission statement is that “marketing can change the world;” into a “better place.” So here’s Unilever CMO Keith Weed, who thinks much the same, on its video channel extolling the virtues of various Unilever brands – ...

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