PR

UK’s Advertising Association puts trust back on the agenda

The UK’s Advertising Association is mounting a campaign to try to restore trust in advertising – it’s fallen to 25 per cent from 48 per cent 20 years ago – with the theme ‘Responsibility, Trust and Growth.’ It’s also established ...

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Paul Domenet: why charity ads need to clean up their act

“Oh, I can’t take another heartache” singer Nick Lowe lamented in Cruel To Be Kind back in 1979. Well me neither, Nick. Enough heartache, I’ve about had it with shock tactics in advertising. So has the ASA who recently felt ...

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MSQ’s The Gate launches Mayor’s London Power

The Mayor of London’s office is kicking off the first integrated advertising campaign to promote the launch of ‘London Power’, a new energy company available exclusively to Londoners. Every year residents in the capital spend an estimated £3.5 billion on ...

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You & Mr Jones backs “ethical video platform” Good-Loop

Self-styled ethical video platform Good-Loop, which rewards viewers of online video ads by donating on their behalf to a chosen charity, has raised $1.6m from US investors including David Jones’ brand tech group You & Mr Jones. Good-Loop, founded by ...

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Will brand ‘Sussex Royal’ be the new brand Beckham?

A source “close to Prince Harry” told Vanity Fair that Meghan and Harry “plan to be the royal version of the Beckhams.” Apparently, a major reason for the couple standing down from the Royal Family is so that they can ...

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