PR

Sean O’Brien, the man famously videoed dancing at a concert by a group of people who were cruelly taunting him, was recently quoted as saying “there are many more nice people than there are bad people.” It would have been ...

Inevitably, there’s a hell of a lot of talk here at Cannes about advertising for good. Maybe it’s people feeling guilty that they’re spending the rest of the day drinking heavily, maybe they genuinely want to change the world. I’ll ...

Thanks to George Parker for this, a new turn in Procter & Gamble’s award-winning Always campaign from Leo Burnett, this time in Mexico. Apparently some indigenous Mexicans don’t have words for bits of delicate female engineering, which makes diagnosing cervical ...

Sod this awards stuff, what we want are eco-friendly ads. Well Paris agency Fred & Farid does anyway, for organic food producer Biocoop. So it shot an integrated campaign using, among other things, wooden cameras and paint made from vegetables. ...

Charity Alzheimer’s Research UK is hunting for funds (as charities do, sometimes too aggressively) and its first TV campaign through ais London features writer Sir Terry Pratchett among others. Sir Terry died from the condition in March. Does its job ...

Fifa boss Sepp Blatter (left) is resigning, even as we write this, which surely testifies to the belated realisation on the part of its big money sponsors – who include Adidas, Coca-Cola, McDonald’s, Visa and Sony – that they can ...

“Shell will let the world burn to drill in the Arctic,” says Greenpeace in this new polemic. Sounds a touch over the top but nobody really knows the consequences of such activity, on temperatures for example. So agency Don’t Panic ...

Now it’s Nestle trying to save the world with a new initiative ‘United For Healthier Kids.’ Nestle hasn’t always had a good press for its child-focussed activities, of course. The target here is Mexico, which is the world’s obesity capital ...

Big brands lavishing goodies on the world seem to be the flavour of the times. Can you recall when they tries to sell us stuff? Maybe it’s because, unlike most countries, they aren’t running stonking great deficits so they can ...