PR

Philips, now primarily a maker of healthcare kit, has awarded its creative, media and PR business to Omnicom. WPP’s Ogilvy loses creative and Dentsu most of the media business although it retains domestic appliance brands, now owned by private equity. ...

Ye gods! More purpose… This time it’s IKEA advising us to ‘change a bit for good’ with an opus from Mother featuring a robot who tries big things to save the planet (fails) but then discovers you can do your ...

Andy Main’s Ogilvy has raided his old employer Deloitte Digital for a new ECD for CX operation Ogilvy Experience, Kaleeta McDade. McDade was Deloitte’s group experience director at its studios in the US and India. She has also held senior ...

Noticed the other day that it was National Bee Day somewhere or other. Are we running out of days? It’s seemingly Masturbation Month in the US and elsewhere – which sounds a bit more more fun, certainly less hazardous – ...

Controversial British prime minister Boris Johnson gets it in the neck for lots of things (mostly deservedly although it doesn’t seem to prevent him winning elections.) But he probably didn’t expect to cop it from Greenpeace for the UK’s seemingly ...

Here’s another version of 2021’s most popular duo: a new brand platform (clue – might have something to do with saving the planet) and a chirpy tune (not quite a jingle but close.) Innocent Drinks and agency Mother are launching ...

This has had a lot of publicity already (deservedly) but it’s impossible to ignore. EA Sports FIFA 21 and Engine Creative have brought Kiyan Prince – a football prodigy who was killed aged 15 – back as a virtual professional ...

In these purpose-driven days are brands “conscious” or just self-conscious? Omnicom duo Wolff Olins and insight agency Hall & Partners have produced the first Conscious Brands 100 survey, reflecting “changing consumer mood and demands as a result of the pandemic.” ...

Omnicom’s DDB Worldwide has unveiled a new mantra – or brand platform as we call them these days – ‘Unexpected Works.’ So it’s advertising it in one of the least expected places, a billboard in Garston, New Zealnd which boasts ...