PR

PR chief Lord Chadlington steps down as Huntsworth disappoints shareholders

Back in April 2013 Chinese PR-based marcoms contender Blue Focus bought a 20 per cent stake in Lord Chadlington’s quoted PR business Huntsworth for a chunky £36.5m. Today it was announced that Chadlington (Peter Gummer as was, left) is to ...

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Shakira plus a good cause works wonders for Danone

Well here it is then, the world’s most shared video according to someone or other with 280m YouTube hits as a bonus. Shakira for the UN’s World Food Programme, sponsored by Danone’s Activia yogurt. What can you say? Well done ...

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Is PR these days just about lying for the highest bidder? Here’s Israel’s Mark Regev talking to Fox News…

Mark Regev, the spokesman the Israel government wheels out when things get really hot, has been on the airwaves recently as various bodies, including the United Nations, despair of Israel’s ruthless assault on the Palestinians in Gaza. Here he is ...

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Pro-Union London adfolk get their sporrans in a twist

The date of the Scottish referendum to decide whether Caledonia remains part of the UK (to which it was welded in 1707, without the whole-hearted agreement of many Scots) is September 18. And lots of UK business people (many based ...

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Intermarché triumphs with war on food waste

My friend Martin Hayman sends me this glorious campaign, ‘Inglorious Fruits and Vegetables,’ from the Intermarché supermarket chain. I shall forward it to incoming Tesco CEO Dave Lewis, who will – at a stroke – rescue the flagging giant, become ...

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Can a ‘no change’ rebrand save McDonald’s?

Surely some mistake? No, McDonald’s CEO Don Thompson (left) has promised analysts in the US that the company is about to embark on an 18-month exercise aimed at making the flagging fast food giant a “more trusted and respected brand.” ...

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Patrick Gardner of Perfect Fools: five good reasons why advertisers should go Nordic

Which mental images spring to mind when you hear the word “Nordic”? Possibly polar bears (false) or reindeer (granted, somewhat true). Or melancholic movies, hard-to-assemble minimalist furniture and lycra’d men with rifles on narrow skis (all very true)? Well, whatever ...

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