PR

We hesitate to make predictions – although that doesn’t stop us – but one certainty is that 2015 will see yet more ads from the world’s biggest companies telling us in gory emotional detail how and why (occasionally) they have ...

It’s been a turbulent few years for Canadian marcoms company Cossette’s UK businesses ever since the disastrous merger of digital agency Dare and well-regarded creative agency MCBD in 2010. MCBD was absorbed into Dare – a classic case of two ...

I’m beginning to worry about Prince Harry – the party-loving Prince seems to be rather burdened by good works at the moment. What’s going to happen to Bouji’s night club? So here he is launching a Worlds Aids Day campaign ...

240 at the last count, complaining that the ad (below) is, among other things, ‘disrespectful’ and ‘cynical.’ Which is worrying for Sainsbury’s because UK ad regulator the Advertising Standards Authority (ASA) has banned a number of ads in recent times ...

Unilever is launching a worldwide corporate TV campaign, via its Project Sunlight sustainability scheme. Project Sunlight has recruited a number of young ‘hunger activists’ to tackle world hunger. This is the US version, in tandem with Feeding America. There’s a ...

Irish PR company Drury Porter Novelli paid owner Omnicom a handsome dividend of €1.5m last year, even though umbrella company Drury Communications posted a €1.1m loss – due to €1.5m in ‘exceptional items’ – according to a report in the ...

You don’t get much more West Coast than this, from production company cum agency O Positive for California’s The Nature Conservancy. On the one hand ‘#CantLiveWithoutNature’ might be seen as pure Californian organic bio-cheese, on the other it’s a strangely ...

Half the world’s animals have disappeared in the past 40 years according to the World Wildlife Fund. So agency Ogilvy Denmark is trying to sign people up for a social media campaign to stop it (not quite sure how) by ...

This is good advertising, from BBDO New York for Snickers Bites. A not very interesting line extension brought to life in thirty seconds, via a decent joke that doesn’t get in the way of the pitch. It won a Silver ...