PR

Is P&G’s new purpose ad ‘The Look’ really a cop out?

Here’s another much-trumpeted dollop of purpose from P&G, ‘The Look’ from the Saturday Morning collective. Showing a black man and his child being given the cold shoulder (or look) by white folks. P&G is trying to appeal to black consumers ...

Read More »

Introducing the More About Advertising Book Shop

Welcome to the new MAA Book Shop (see ads right.) The idea to create an online book store dedicated to advertising came out of conversations with people who admitted they had never read a book on the subject. This seemed ...

Read More »

Reckitt Benckiser joins anti-plastic rush

RB, Reckitt Benckiser as was and sometimes still is, is stepping outside its usual hard sell mode with this anti-plastic opus – ‘Nature is Speaking’ from Casual Films. Nature is Speaking is also the name of a star-packed series from ...

Read More »

VW in America grasps emissions nettle in WPP ad debut

Volkswagen in America is beginning its fightback proper against the ‘Dieselgate’ scandal (it hopes it is, anyway) with a new WPP agency line-up headed by Johannes Leonardo. ‘Hello Light’ is a pretty dramatic mea culpa, referring briefly to the emissions ...

Read More »

Coke recycles Cannes winner for new recycling campaign

Coca-Cola is doing its bit for recycling with a poster campaign highlighting recycling bins in Europe. There’s another bit of recycling too, its Cannes Grand Prix winner from 2012, designed by student Jonathan Mak Long for Ogilvy China, then under ...

Read More »