PR
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Dale Lovell of Adyoulike: native advertising is the new big thing but can it be more than PR with bells on?
For all the chatter around native advertising over the past year or so, accelerating as we moved into 2014, around…
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BBH makes the ‘mutuals can work’ point for Waitrose with an ode to a carrot
Wonder if this new Waitrose ad (maybe campaign) from BBH was prompted by the near meltdown at that other well-known…
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Ian Maynard of network: why shock tactics aren’t the only way for charities to win the donations battle
Ian Maynard (left), head of marketing and business development director of London-based creative and production specialist network, says that even…
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Ryanair makes nonsensical 20-second ad debut
“Here’s two bags Julia..but they’ve loosened the rules…if not she’ll be cramming those bags of hers.” Eh? Wrong tense chaps.…
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World Wildlife Fund uses Snapchat to highlight endangered animals’ ‘last selfies’
More ‘selfies’ (yesterday we had Fred & Farid for Avene in China), today it’s the turn of the World Wildlife…
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Mother London wins United Nations sanitation brief
Mother London has been hired by the United Nations to develop a global communications campaign to improve sanitation for 2.5…
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Publicis London tries shock tactics for help the poor
Pilion Trust is a UK charity that tries to help the poor and, to try to get a better hearing,…
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RKCR/Y&R wins Royal British Legion ad account
The Royal British Legion has picked RKCR/Y&R to handle its huge UK Remembrance Day poppy appeal and also develop a…
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Ian Maynard of network: why pro bono creative work for charities can still carry a hidden cost
Ian Maynard (left), head of marketing and business development director of London-based creative and production specialist network, examines the growth…
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