PR

Haymarket invents a new job category as PR Week’s Danny Rogers becomes ‘brand editor’ of Campaign

‘Strewth. I don’t think even the Americans, who have all sorts of editors populating their interminable mastheads, have ‘brand editors.’ But that’s what former PR Week editor Rogers (left) – who is also editor in chief of the Brand Republic ...

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P&G’s Tide Pods – don’t eat these at home

Procter & Gamble needed a winner in 2012 and new US convenience detergent product Tide Pods was it, reaching sales of $500m, almost unheard of for such a product launch. The trouble is that a lot of small children have ...

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Bon Noel from Publicis Groupe’s Maurice Levy

Here’s Maurice Levy’s Christmas card from Publicis Groupe. It’s been an interesting year for PG; a good financial performance by peer group standards, the acquisition of LBi and a neat and advantageous exit from its partnership with Dentsu. But is ...

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Doritos wishes us a merry online Christmas – Mexican mariachi style

I think we’re on to a trend here. We’ve just had a Christmas card from Philip Green and Topshop (he’s all heart that boy) and now Doritos and agency AMV/BBDO have enlisted Doritos’ very own Mexican mariachi (folk) band to ...

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New Nestle USA boss Paul Grimwood reviews $800m account

A new client usually means an agency review and new boss of Nestle USA, Brit Paul Grimwood (left), is no exception. Nestle USA has announced a wide-ranging review of its $800m or so ad budget, starting with media currently handled ...

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Are the John Lewis snowmen actually white British consumers in disguise?

I’m beginning to wonder if there is an unspoken conspiracy at large across the nation. It’s to do with a very tricky topic of political correctness, specifically regarding race, that we all suppress out of fear of being castigated as ...

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New Branson-backed documentary on UN drug war breaks the distribution mould with YouTube launch

Independent production company Sundog Pictures is launching its new feature documentary Breaking the Taboo online, replacing the traditional theatrical window with a global launch on YouTube. Breaking the Taboo uncovers the UN-sanctioned war on drugs, charting its origins and its ...

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