PR
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Peter Brown of CRM agency Prophecy Unlimited picks his Desert Island Ads
Peter Brown is CEO of CRM agency Prophecy Unlimited, based in Bristol. Prophecy Unlimited, the result of a merger between…
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Apple tops Prophet’s brand relevance index in UK and US
Brand and marketing consultancy Prophet has released its fourth annual brand relevance survey after surveying 47,845 consumers across the UK,…
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HeyHuman’s Shnoosee Bailey: why gender equality is the key to upping adland’s game
Words are just string holding truths, half-truths and falsities together. Recently, Ogilvy pledged to appoint twenty senior creative women, globally,…
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Nike springs a trademark ambush as it celebrates ‘Just Do It’ with controversial quarterback Kaepernick
Nike is the master of ambush advertising – ask Olympic sponsor Adidas – and it’s launched maybe its most headline-grabbing…
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Lloyds’ ‘By your side’ complaint could change ad sanctions
The UK’s Advertising Standards Authority (ASA) is reported to be investigating Lloyds Bank’s ‘By your side’ ad slogan following a…
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New PQ Media report says traditional advertising is fighting back in booming $1.3tn worldwide ad market
Global advertising and marketing revenues will grow 5.5 per cent to a scarcely credible $1.3tn in 2018 (a trillion is…
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Another own goal for VW as it shoots down pesky hailstones
The search for business advantage goes into some strange places these days, in the case of Volkswagen in Mexico tampering…
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Kevin Gessay: why it’s time for influencer marketing to become more accountable
The growth of influencer marketing has been phenomenal over the last few years. As the likes of ad blockers and opt…
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Adam&eve DDB crafts striking debut for buy one, give one sanpro enterprise Hey Girls
Hey Girls UK is a social enterprise that tackles period poverty by donating a pack of sanitary pads to girls…
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