PR

WFA to unveil new diversity guidelines

The World Federation of Advertisers is launching a Global DEI (Diversity, Equity and Inclusion) Charter for Change at Cannes Lions, with the aim of driving real actions and improving the lived experiences for multiple groups working in the marketing industry. ...

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ASA hits the right note as it tries to rebuild trust in ads

The UK’s Advertising Standards Authority (ASA) has been regulating ads for over 50 years now. At first it seemed rather a lost cause as an unruly industry largely ignored it but since then it’s become established as a mostly sensible ...

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Burger King’s Proud Whopper fails on technicalities

This ad from Burger King Austria celebrating LGBTQ+ community Pride misfired somewhat, with some tweeters surmising it was a play on the ins and outs of gay sex (two tops, two bottoms – you have to look carefully.) Agency Jung ...

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Back to the 1970s? There were some compensations…

“Why is nothing working in broken Britain?” asked the Sunday Times’ News Review at the weekend, rehearsing a litany of collapsed customer services (yes, it’s you airlines), rising prices, threatened nationwide strikes, NHS backlogs and much else in what it ...

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Advertising Association and DIT wave export flag at Cannes

The UK is waving the flag for advertising exports Cannes Lions with a trade mission from the Department of International Trade (DIT) in partnership with an industry coalition including the Advertising Producers Association (APA), Clear Channel, Channel 4, Framestore, M&C ...

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Brands wave the UK’s Jubilee bunting (sort of)

In the UK we’re embarked on a week of forelock tugging and other signs of devotion to the Queen as she celebrates 70 years on the throne during her Platinum Jubilee. Or so the Palace hopes. Although HRH’s dysfunctional extended ...

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Charities and government are UK’s biggest Facebook ad fans

Agency finder platform Sortlist has been doing something else useful by totting up the amounts spent on Facebook and Instagram owner Meta over the past four years and, surprise, surprise, it’s the politicos up near the top. It’s candidates in ...

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Paddy Power saddles up at Droga5.

Droga5 London has won the Paddy Power betting account. Former agency VCCP declined to repitch. Paddy Power seems to have lodged at most London agencies over the past decade or so (the ones that take on betting accounts anyway), its ...

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Sir Martin Sorrell’s S4Capital takes more heavy fire

S4Capital’s share price headed sharply downwards this morning following a good kicking in the influential UK Sunday Times yesterday (subscription required.) ‘How chaotic accounting engulfed Sir Masrtin Sorrell’s S4 Capital empire’ was the headline, referring to the essentially book-keeping problems ...

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