Our AA/WARC adspend forecast predicts continued strong growth in the advertising market, after a record year in 2021, with the fastest rebound of any major international market continuing into 2022. Like the last couple of years, these predictions have the ...
Read More »Ogilvy Italia hits right end of year note for NGO Emergency
“Let’s make 2022 a year of peace not war” says this film from NGO and healthcare prvider Emergency by Ogilvy Italia, dramatising the people forced to leave their homes through war and related factors (over 80 million in 2021 according ...
Read More »Fingers crossed for Dark Horses Shelter homeless promotion
Covid continues to wreak havoc amid the best laid plans: if there’s no or little football this Boxing Day (December 26) in the UK because many footballers refuse to be vaccinated, then a Shelter promotion with agency Dark Horses will ...
Read More »MAA Ad of the Week: Levy and Sadoun for Publicis
‘Tis the season to be jolly (as jolly as current circumstances allow, anyway) and France’s top-ranking comedy duo of Maurice Levy and Arthur Sadoun are back with us, courtesy of Publicis’ New York-based creative collective Le Truc. This time plugging ...
Read More »Does Google need a new approach to ‘goodvertising?’
It’s been a somewhat trying year – you may have noticed – and when there’s trouble, there’s search as Google reminds us in this end-of-year round-up. 45 million views on its own YouTube channel so the point has been made ...
Read More »Peloton plays catch up with Mr Big comeback
Carrie’s Mr Big popped his clogs by overdoing the Peloton as the venerable hit show returned to TV: not good for Peloton which is suffering a dramatic drop in sales as people return to gyms. So Peloton brought him back ...
Read More »Publicis invites staff to work their world – anywhere
Where would you like to go next year? Publicis, via its in-house comms system Marcel, is offering everyone the chance to work anywhere in the world for up to six weeks next year. Subject to health and safety, of which ...
Read More »40 over Forty list uveiled to combat ageism
Campaigning group 40 over Forty has released its list of seasoned movers and shakers after totting up 6,000 votes. The group advises the UK Advertising Association on ageism. The aim being to combat ageisn in ad/media/marketing land in the interest ...
Read More »Virgin Media – from bad to unbelievably bad with 02
Some of us who thought that Virgin Media couldn’t possibly get any worse – regular outages, zero customer service – might improve after its merger in the UK with 02 should demand a recount. It’s now even worse with today ...
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