PR

Now ex-WPP’s Sorrell faces PR battle to restore reputation

It’s not unusual for someone to go for a quick one after work, which is what two WPP employees were doing last year when they say they espied (according to the FT) Sir Martin Sorrell entering what we might call ...

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Reed Smith: what the new rules on gender stereotyping mean for advertisers

By Nick Breen and Caroline O’Doherty In May this year the Committee of Advertising Practice (CAP) published a consultation paper outlining a proposed new rule tackling gender stereotyping in advertising. The draft rule is: “Advertisements must not include gender stereotypes ...

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Mother unleashes cyborg Sanders to tell us KFC is back

KFC in the UK ran out of chicken a while back after changing distribution companies but won back some ground by responding boldly to this embarrassing setback. Things now seem to be on track so agency Mother has brought back ...

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Unilever’s Keith Weed on marketing’s noble purpose

The Drum says its mission statement is that “marketing can change the world;” into a “better place.” So here’s Unilever CMO Keith Weed, who thinks much the same, on its video channel extolling the virtues of various Unilever brands – ...

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Effie names Pepsi top brand amid some strange choices

The Effie Awards and Global Index purport to rank the most effective brands, marketing companies and agencies by their performance in effectiveness awards and in 2017 Pepsi displaced Coca-Cola at the top of its rankings, even though the only Pepsi ...

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Victoria Milligan rejoins agency business at Dentsu Aegis

Good to see Victoria Milligan returning to the media agency fold as marketing and communications director of Dentsu Aegis Network UK & Ireland. She is the widow of Sky sales boss Nick Milligan who died with their eight year old ...

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Bolloré’s African travails are a problem for Havas too

If you find yourself in a Havas office – or any part of Vincent Bolloré’s far flung empire which includes Vivendi as well as African logistics giant Bolloré Group – don’t mention the words Bell Pottinger. Bell Pottinger was the ...

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WPP after Sorrell: why breaking up is so hard to do

By Julie Langley Any external candidate to succeed Sir Martin Sorrell as CEO is unlikely to be available to start straight away – at this level many are working to around six months plus notice. That’s a significant hiatus at ...

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