PR

System1’s Jon Evans: which Super Bowl ads have earned their money?

Every year millions of American football fans tune into the Super Bowl to see which team will walk away victorious, whether the halftime show performer will live up to the hype and of course, which commercials will be the best ...

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Now VCCP banks on Brian the otter for Thames Water

One of the trickier assignments for any agency this year is the one that faces VCCP for Thames Water, the largely unloved UK water supplier that’s more famous for its leaks, untreated sewage and predilection for digging up the same ...

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EssenceMediacom lands Flutter’s £130m gambling drive

Flutter Entertainment is the innocuous-sounding owner of many of the UK’s biggest gambling brands and a growing force in other markets like the US. In the UK its brands spend a reported £130m on media, making it one of the ...

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Accountancy giant PwC offers businesses a ‘New Equation’

If you Google PwC and fines you get a pretty long charge list, fines for mis-auditing companies ranging from BT to giants of the construction world. But the (sometimes inexact) bean counters hoovered up £5bn of revenue in 2022 and ...

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Saatchi and Saatchi wades into Roe v. Wade

Saatchi & Saatchi has entered the Roe v. Wade abortion lists again with yet another use of its iconic pregnant man ad, this time with ‘50 years of men making decisions over women’s bodies.’ The ad shows the male judges ...

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Meta puts its stamp on the Rugby World Cup with BETC and partners

Meta is the official social media supplier to the 2023 Rugby World Cup, coming up in France in the autumn, and BETC, Havas Play, Havas Events and Unit9 have been signed up alongside in-house Meta Creative X to expound the ...

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MAA Ad of the Week: Working with Cancer from Publicis

Purpose can be a fine thing in advertising if it really means something – not you Hellmann’s – and Publicis CEO Arthur Sadoun has mobilised his own cancer diagnosis to formidable effect including a new film from Publicis Foundation for ...

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