News

Americans can Wayne Rooney Coke Zero blitz

Putting the ugly mug of England footballer Wayne Rooney on the side of millions of Coke Zero cans was always a high risk strategy and now executives at Coca-Cola in Atlanta have scrapped the promotion that was scheduled to run ...

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Same old Virgin Atlantic or a well-aimed shot at BA?

You know what you’re going to get from Virgin Atlantic advertising, leggy models in red shoes impersonating cabin staff from the days when ‘trolley dollies’ was an accurate way to describe them. And you would expect no less from Sir ...

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Everything Everywhere stumbles – the penalty of a silly name?

Everything Everywhere, the amalgam of Orange and T-Mobile in the UK, has reported a dip in both profit and revenue and announced it is to cull a further 1,200 jobs on top of the 3,500 that have gone already. CEO ...

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Ford calls on Mad Men star in quest to make Lincoln cool again

Ford Motors is hoping the retro glamour of hit TV series Mad Men will rub off on its Lincoln brand this weekend. The car giant has picked John Slattery, who plays the agency head Roger Sterling in the show, to ...

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Media groups panic over China kickbacks scandal

In a Chinese media market worth nearly $50bn a year there’s plenty of room for entrepreneurial activities, some of which may cross the line into illegality. One example seems to be the activities of Chongqing Huayu media broker Zhen Zhixiang ...

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Prince Charles’ Duchy Originals lead Waitrose US challenge

Quite how a brand closely associated with heir to the British throne Prince Charles will fare in the US, home of the Tea Party movement named after the Boston Tea Party which kicked off the American War of Independence, is ...

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