Furniture and homeware giant IKEA seems to be having a good recession although its advertising arrangements seem a touch muddied. Bits of the account, like its catalogue, have found their way to McCann and its Swedish creative supremo Linus Karlsson, ...
Read More »IPA Bellwether survey paints a marginally less gloomy picture of UK marketing budgets in 2013
The quarterly IPA Bellwether Report into marketing budgets (or expected marketing budgets) assembled by Markit is all jolly useful but it’s been a bit of a non-event over the past couple of years – up a bit now and then ...
Read More »Have (some) Americans gone fucking mad? Here’s a new and nasty ad from the NRA
North America is the greatest place in the world: it’s got everything; genius people, wonderful ground-breaking businesses, the sort of scenery that makes you feel alive again. The United States has also got its constitution, a wonderful thing, but one ...
Read More »Dentsu boss Tim Andree sets out new China strategy
China and Japan aren’t always the best of pals (that’s enough serious political analysis for now) and Japanese marcoms giant Dentsu has therefore found it difficult to expand in its neighbour’s huge market. The traditional Dentsu model, providing absolutely everything ...
Read More »Global ad spending rises 4.3 per cent in third quarter of 2012 despite Europe problems
Recession, what recession? The global advertising market saw healthy growth during the third quarter of 2012, according to Nielsen’s quarterly Global AdView Pulse report. Spending was up 4.3 per cent over Q3 2011, to $139 billion. This gain outpaced the ...
Read More »Why the time to worry in business is when your research says you’re doing everything right
With all of the worrying news on the UK retail scene (Comet, Jessops, now HMV) it makes me wonder to what extent management of these companies genuinely listen to what the great unwashed actually think. I fully understand the energy ...
Read More »ITV’s new identity marks Crozier’s financial turnaround – but ITV is still an analogue business
It has been compared to bottoms – and also the most fiendishly complicated sex toy yet devised by Ann Summers. Yes, the new ITV logo, spearheading the TV station’s most ambitious rebrand in 11 years, has turned us into a ...
Read More »Wieden+Kennedy takes ‘mature’ approach to Wales
In these days of lengthy, some might say bloated, commercials can you sell a whole country (Principality actually but we’ll stay out of that one) in just thirty seconds? Wieden+Kennedy London has a pretty good shot at it for Visit ...
Read More »Will any Super Bowl advertiser be brave enough to match Axe’s ‘wash your balls?’
I’ve just come across this funny viral from BBH New York back in 2010 – for Axe’s ‘Free Detailer,’ with which you wash your (sports) balls. With the Super Bowl ad fest creeping up on us (if you read the ...
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