News

Airtel, the huge Indian mobile company with 110 million subscribers, has switched its account from Arun Nanda’s Redifussion agency to WPP-owned JWT leading some observers to say it’s the latest act in a long-running feud between WPP CEO Sir Martin ...

There’s no holding those South Americans and now Argentina’s Santo agency, recently voted Ad Age’s international agency of the year, has beaten Saatchi & Saatchi to the global Diesel fashion account. Santo’s winning line is reported by Campaign to be: ...

In a Chinese media market worth nearly $50bn a year there’s plenty of room for entrepreneurial activities, some of which may cross the line into illegality. One example seems to be the activities of Chongqing Huayu media broker Zhen Zhixiang ...

Quite how a brand closely associated with heir to the British throne Prince Charles will fare in the US, home of the Tea Party movement named after the Boston Tea Party which kicked off the American War of Independence, is ...

The Advertising Standards Authority (ASA), the UK’s ad watchdog which usually manages to deal sensibly with barmy complaints, has made itself look silly by banning a Virgin Holidays poster called ‘rockstar’ showing four skinny troubadours in a jacuzzi filled with ...

The current deal frenzy we’re seeing in sectors from personal care to food appears to be spreading to the internet’s more valuable publishing assets. Game Show Network (GSN), owned by US cable firm Directv and Sony Pictures, has bought CPMStar, ...

Generation X is on its way out and Millenials, people between ten and 28, are on their way in says Viacom-owned broadcaster MTV. To try to prove the point it’s launching a new division MTV Scratch which will help research, ...

If you’ve got a problem you need to deal with it and Bartle Bogle Hegarty is trying to grasp a rather big and obstreperous bull by the horns at its flagship New York agency. Creative director Kevin Roddy is leaving ...

Well it looks like it as the new US owner of Cadbury has changed its packaging from ‘a glass and a half of dairy milk’ on each bar of Cadbury’s Dairy Milk chocolate to ‘426ml of fresh liquid milk in ...