News

Actually Commonwealth Bank’s ‘dare to be different’ campaign is quite funny but its depiction of a fictional ad agency producing a stream of stupid ideas for the bank seems to have finally got on the nerves of too many Australians. ...

BP CEO Tony Hayward, fresh from his more than uncomfortable meeting with Barack Obama yesterday, was eviscerated by US congressmen today (June 17). Hayward didn’t have any answers to aggressive but perfectly reasonable questions about BP’s lamentable safety record in ...

Well it would wouldn’t it? After all the UK’s IPA (Institute of Practitioners in Advertising) and ITV marketing body Thinkbox would rather like research to say this so would have taken every legitimate means of ensuring their new survey did. ...

Plenty of action on the PR front today. Disgraced football pundit Robbie Earle has turned to former News of the World editor Phil Hall to attempt to rebuild his reputation after his sacking by ITV. As reported here yesterday, Earle ...

He hasn’t got the prestigious post being vacated by Mark Damazer yet of course but the great Pesto would hardly apply for the job of controller of Radio 4 if he didn’t think he stood a good chance. The trouble ...

WPP and Publicis Groupe have been fighting a bitter battle to take the lead in the digital agency sector, with Publicis’ acquisition of Razorfish from Microsoft for $530m last year seen as a great, maybe game-winning coup. Now WPP boss ...

German drug company Boehringer claims to have a identified a condition called ‘hypoactive sexual desire disorder’, low libido essentially, in women and has produced a pill to solve the problem. No-one seems to be arguing that some women don’t suffer ...

Kellogg’s UK marketing director Kevin Brennan seemed to be suggesting it wouldn’t be such a bad idea in his recent speech to the Media 360 conference. “In the 1970s JWT and Leo Burnett were basically our marketing department,” he observed ...

We knew that already you chorus (well China anyway) but it’s still worthy of note that accounting giant Pricewaterhouse Coopers reckons ad spending in Asia will grow by 6.4 per cent between now and 2014 while Latin America, admittedly a ...