News

BP’s Hayward and Svanberg are toast – what about Terry Leahy and Tony Blair?

BP CEO Tony Hayward, fresh from his more than uncomfortable meeting with Barack Obama yesterday, was eviscerated by US congressmen today (June 17). Hayward didn’t have any answers to aggressive but perfectly reasonable questions about BP’s lamentable safety record in ...

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IPA/Thinkbox report shows good ads on TV sell more stuff

Well it would wouldn’t it? After all the UK’s IPA (Institute of Practitioners in Advertising) and ITV marketing body Thinkbox would rather like research to say this so would have taken every legitimate means of ensuring their new survey did. ...

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Now Robbie Earle and Rolls Royce turn to the subtle arts of PR

Plenty of action on the PR front today. Disgraced football pundit Robbie Earle has turned to former News of the World editor Phil Hall to attempt to rebuild his reputation after his sacking by ITV. As reported here yesterday, Earle ...

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More digital wars as WPP backs Razorfish execs in new agency

WPP and Publicis Groupe have been fighting a bitter battle to take the lead in the digital agency sector, with Publicis’ acquisition of Razorfish from Microsoft for $530m last year seen as a great, maybe game-winning coup. Now WPP boss ...

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Drug giant Boehringer accused of ‘disease branding’ over female sex pill

German drug company Boehringer claims to have a identified a condition called ‘hypoactive sexual desire disorder’, low libido essentially, in women and has produced a pill to solve the problem. No-one seems to be arguing that some women don’t suffer ...

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Is it time to give marketing back to ad agencies?

Kellogg’s UK marketing director Kevin Brennan seemed to be suggesting it wouldn’t be such a bad idea in his recent speech to the Media 360 conference. “In the 1970s JWT and Leo Burnett were basically our marketing department,” he observed ...

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China and Latin America will be global ad drivers says PWC

We knew that already you chorus (well China anyway) but it’s still worthy of note that accounting giant Pricewaterhouse Coopers reckons ad spending in Asia will grow by 6.4 per cent between now and 2014 while Latin America, admittedly a ...

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