News

Is digital at the heart of Publicis uncertainty?

French marcomms giant Publicis Groupe is widely thought to have stolen a march on its global rivals Omnicom and WPP with its two bold digital purchases, consultancy Digitas and marketing company Razorfish, the latter bought from Microsoft. It has certainly ...

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World Cup sponsor Mars cries foul over Nestle Kit-Kat ad

Mars says it will sue Nestle over this Kit-Kat ad which, it claims, shows that Kit-Kat is passing itself off (I believe that’s the phrase) as a World Cup sponsor – which Mars is and Nestle isn’t. And it’s a ...

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World Cup curse hits Theo Walcott and M&S

It was ever thus, pick a player to feature in your World Cup ad and you can almost guarantee that they’ll be dropped from the final squad, be injured or be arrested for nicking pennies from a charity box. Marks ...

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Marketers hedge bets on World Cup promotions

In a world where you can place and offset a bet on just about anything with anyone, it’s maybe no surprise that marketers are turning to risk insurers and even bookmakers to hedge their exposure to the results of their ...

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Tony Hayward or Willie Walsh – which CEO’s in the firing line first?

Well they surely can’t both survive can they? Hayward’s BP and Walsh’s British Airways are two of Britain’s most important companies but both CEOs are in the mire up to their armpits. Hayward is plain unlucky. Having taken over from ...

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The top ten best World Cup ads so far?

Our thanks go to the indefatigable folks at Media Asia who have sifted their way through dozens, maybe hundreds of World Cup ads to bring you their top ten. An exhausting process with some pretty exhausting ads. Some old faves ...

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Aussies upset over latest tourism ad

It's a short film starring kangaroos, koalas, surfers, a barbie on the beach, aborigines, a famous shell-shaped opera house and a local pub. What else could it be but the latest commercial from Tourism Australia, designed to bring the punters ...

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