News

Wieden’s Old Spice retro ad smells sweetest at Cannes

Well we should all be pleased that the Grand Prix in the film section at Cannes went to a good old-style commercial for what is certainly an old-style brand, Old Spice. I’m not sure this is such a great commercial ...

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Murdoch's online audience drops away as paywall time approaches

It’s approaching crunch time for News International and its brave, some would say foolhardy, attempt to get people to pay for viewing the Times and the Sunday Times online. According to Experian Hitwise, since the company introduced registration and separate ...

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WPP challenges Publicis with new Ogilvy CommonHealth healthcare giant

WPP is to combine its Ogilvy Healthworld and the hitherto separate CommonHealth network into Ogilvy CommonHealth Worldwide which it claims will be the world’s third largest healthcare agency after Publicis Healthcare Communications and independent InVentiv Health Communications. The business will ...

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Will Telegraph’s Conrad Black win a get out of jail card?

Well the disgraced tycoon, currently serving a six and a half year sentence for fraud as inmate 18330-424 in Florida’s Coleman prison, just might as the US supreme court has ruled that he was treated unfairly when a judge threw ...

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Fast-mover Ewanick shifts Cadillac from BBH to Fallon

He doesn’t hang around this boy and new General Motors v-p of marketing Joel Ewanick has appointed Fallon to handle the Cadillac account, just wrenched from the paws of London-based Bartle Bogle Hegarty. Since joining GM a couple of months ...

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PR industry still can't work out how to measure results

Calculating the value of PR has always been a vexed issue for PR agencies, and much more so for the clients that foot the bills. Now the world PR industry has issued the grandiloquent Barcelona Declaration of Research Principles, created ...

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The devilish Flake ad that might have saved Cadbury from Kraft

You never know, if Cadbury had actually run this bizarre ad for Cadbury’s Flake during the last knockings of the successful Kraft bid it might just have frightened off the plastic cheese-makers from Philadelphia. Are these limeys sex-crazed or what, ...

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