News

Tina Fey to star in New York ads – not like her 1995 ad debut we hope

Tina Fey and Alec Baldwin from 30 Rock are among the stars signed up for pro bono appearances in New York’s forthcoming ‘I love New York’ campaign aimed at tourists. The original, featuring Frank Sinatra among others, ran in 1977. ...

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Procter & Gamble squeezed by aggressive Unilever and Reckitt Benckiser

Consumer goods giant Procter & Gamble, the world’s biggest advertiser, saw its fourth quarter profits drop by 12 per cent to $2.19bn on a five per cent sales increase to $18.93bn, blaming the drop on a $1bn increase in marketing ...

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UK Government takes axe to COI – will anyone notice the difference?

Obviously the 287 people out of a head count of 705 in the Central Office of Information, the UK government’s advertising department, will do. So will media owners and agencies who’ve been happy to take the money from what last ...

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Newsweek for a dollar – bargain or a case of vanity publishing?

It’s probably a bit of both for 91-year old hi-fi tycoon Sidney Harman, the new owner, and just as much for his 65-year old wife US Democrat congresswoman Jane. The $1 Harman has paid the Washington Post for the struggling ...

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ITV’s Adam Crozier unveils new pay TV strategy

Well a bit of it anyway, announcing today that it will launch ITV 2,3 and 4 (its digital channels) in high definition behind the Sky pay wall. New ITV CEO Crozier will be aware that this is just dipping a ...

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What next for comparethemarket’s meerkats?

How to follow a phenomenally successful campaign is an agency’s worst nightmare. Whatever you come up with is almost bound to be an anti-climax and clients, ungrateful so and so’s as some of them are, are likely to move on ...

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Accountants rule – PWC and co are bigger UK brands than Cadbury

And Sky and Marks & Spencer and Virgin etc. Or they are according to the latest brand valuation exercise from consultants Brand Finance. Valuing brands is a tricky exercise of course although no doubt very good business for the likes ...

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