News

Animation whizz Moules joins Psyop, makes debut for Burnetts Chicago and Norton

Award-winning stop motion animator Fletcher Moules has joined leading animation studio Psyop as creative director of its Venice Beach office in Los Angeles. Moules was trained by the late Paul Berry, a celebrated film animator who worked on the Nightmare ...

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Fiat takes big bet on Jennifer Lopez for US launch of small car Fiat 500

Actress and singer Jennifer Lopez seems to have become the ‘go to’ option for anxious marketers in the US. Currently she’s the face (or legs) of Procter & Gamble’s Venus razors and now Chrysler/Fiat is betting the house that she ...

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Del Campo Saatchi walks the good taste line for Andes – again

Life is full of big crises and small smaller problems and the consoling nature of a drink in such trying circumstances has been a staple of advertising since the year dot. Now Argentina’s award-winning Del Campo Nazca Saatchi & Saatchi ...

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WPP’s Sorrell assumes new role as creativity advocate

He’s never been agin it of course (WPP began by buying design companies even before becoming a global player by buying creative agencies JWT and Ogilvy & Mather) but WPP’s Sir Martin Sorrell has never figured very high on most ...

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UK’s Mail on Sunday fails to cash in on News of the World demise

This weekend’s Mail on Sunday trumpeted its status as the UK’s top selling Sunday newspaper with just over 2m sales but that must be a crushing disappointment to Associated Newspaper executives who saw MoS sales briefly hit 2.4m in the ...

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