News

The worldwide marketing industry has long been in denial about older consumers despite unarguable evidence that there are more of them than ever before as people live longer – and they have more money than younger people. Every now and ...

Legendary New York adman Jerry Della Femina is plugging a reissue of his seminal book ‘From those wonderful folks who gave you Pearl Harbor,’ set in the 1960s , and claimed to the Guardian that he was a combo of ...

Apple CEO Steve Jobs has been stung by criticism of the new iPhone 4, possibly the fastest-selling phone in history, on the grounds that if you hold it the ‘wrong’ way you can’t hear much. ‘Antennagate’ they’re calling it. So ...

Well so many have been talking to him and sending videos that the Old Spice system broke down. The ad for Procter & Gamble’s Old Spice Red Zone Body Wash featuring actor Isaiah Mustafa, won the top TV gong at ...

There was a time when Ryanair CEO Michael O’ Leary added to sum of human amusement (mostly) with his vapourings, some of which were funny and others mostly harmless. This perception was aided by the undeniable success of the airline ...

Well its latest quarterly results suggest it is, even though profits rose from $1.48n to $1.84bn its costs rose by a thumping 20 per cent. According to the pundits this suggests that the company is reverting to research and development ...

Twitter is cranking up its ad revenue and business sales generation efforts with the launch of @earlybird, a limited-time deals feed which provides time-sensitive offers from advertisers. Already it has signed up Disney, which is using @earlybird for a two-for-one ...

Bartle Bogle Hegarty has resigned Levi’s, one of its signature accounts, after 28 years. But crucially it hasn’t got any scripts through production since 2008, the year it also declined to repitch for the US business which went to Wieden ...

Florida governor Charlie Crist and state agency Visit Florida are demanding another $50m from stricken oil giant BP to persuade potential tourists that it’s business as usual on his state’s white beaches. But BP, which has coughed up $25m already, ...