News

Drug giant Boehringer accused of ‘disease branding’ over female sex pill

German drug company Boehringer claims to have a identified a condition called ‘hypoactive sexual desire disorder’, low libido essentially, in women and has produced a pill to solve the problem. No-one seems to be arguing that some women don’t suffer ...

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Is it time to give marketing back to ad agencies?

Kellogg’s UK marketing director Kevin Brennan seemed to be suggesting it wouldn’t be such a bad idea in his recent speech to the Media 360 conference. “In the 1970s JWT and Leo Burnett were basically our marketing department,” he observed ...

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China and Latin America will be global ad drivers says PWC

We knew that already you chorus (well China anyway) but it’s still worthy of note that accounting giant Pricewaterhouse Coopers reckons ad spending in Asia will grow by 6.4 per cent between now and 2014 while Latin America, admittedly a ...

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Robbie Earle sacking highlights success of ambush marketing ploys

Another triumph for ambush marketing with the Dutch beer brand Bavaria smuggling 36 women all dressed in orange into the Holland vs Denmark World Cup match, under the noses of FIFA and Budweiser, the official beer sponsor at the event. ...

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Is Brand Republic planning a Murdoch-style pay wall?

Well we only ask because the Haymarket Publishing-owned free advertising, marketing and media website is undergoing a revamp and, as a key part of this, is also planning to get all readers to register. This is usually a prelude to ...

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It’s like the Borgia court at Asda

My old chum Stuart Smith today describes the various wheelings and dealings in the Asda marketing department. And if anything’s inclined to put you off marketing as a sensible career this is it. A lot of it seems to have ...

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Lebedev's Evening Standard "close to profit"

The Evening Standard, the London paper given away for £1 to Alexander Lebedev 18 months ago by a despairing Mail Group when its losses were as high as £20 million, is reported to be close to making a profit. If ...

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FIFA crisis as World Cup sponsors miss out

The World Cup in South Africa will generates billions in income for organisers FIFA but the main World Cup sponsors – Adidas, Coca-Cola, Emirates, Hyundai, Visa and Sony – will be looking hard at the $40m a year (they pay ...

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COI beats cutbacks with first quarter poster bonanza

Those naughty people at the Central Office of Information, the UK government’s advertising body, got their retaliation in first in the first quarter of 2010, spending £8m on posters, way ahead of the next biggest spenders McDonalds and Sky which ...

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