Beyonce stars as Marie Antoinette for O2

UK mobile company 02 is dishing out tickets for superstar Beyonce’s forthcoming world tour (under the guise of ‘Mrs Carter’ for some reason) and she’s performing at the 02 Arena strangely enough. What a good investment the aforementioned Arena was ...

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The real story about that body in the Leicester car park – Richard 111’s brand advisors let him down

Richard III, the marketing angle? Incredible as it may seem, there is one – and Mediapost claims to have detected it. The spectacular discovery of the last Plantagenet monarch’s remains under a Leicestershire car park has been derided in some ...

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Publicis Groupe merges Digitas with LBi to create global digital super-agency

Publicis Groupe CEO Maurice Levy (left) is busily tidying up his digital agency assets after splashing out $540m on digital agency network LBi last year. PG is creating a new global super-network called Digitas LBi combining LBi (which is strongest ...

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