News

The UK’s IPA trade body for agencies has just produced its latest version of Adworks, a compilation of articles and case histories purporting to show sceptical clients and others that advertising really does work. Over the years it’s done a ...

The London media world is agog with speculation about what will former Kinetic boss Eric Newnham (left) and his out of home buying company Talon do next? Latest is that Talon is about to follow its win of the £150m ...

UK mobile company 02 is dishing out tickets for superstar Beyonce’s forthcoming world tour (under the guise of ‘Mrs Carter’ for some reason) and she’s performing at the 02 Arena strangely enough. What a good investment the aforementioned Arena was ...

Why were the ads in Super Bowl 2013 (at about $4m for thirty seconds) such a let-down? George Parker, the Prince of Idaho, reckons social media mania is the real culprit. The Super Soporific Bowl-O-Rama! Guess what? I didn’t watch ...

Richard III, the marketing angle? Incredible as it may seem, there is one – and Mediapost claims to have detected it. The spectacular discovery of the last Plantagenet monarch’s remains under a Leicestershire car park has been derided in some ...

John Malone’s Liberty Global, a big US-based cable company, is planning a bid for the UK’s Virgin Media according to the Financial Times. Virgin Media, in which Sir Richard Branson’s Virgin holds just a three per cent stake (despite appearances ...

Publicis Groupe CEO Maurice Levy (left) is busily tidying up his digital agency assets after splashing out $540m on digital agency network LBi last year. PG is creating a new global super-network called Digitas LBi combining LBi (which is strongest ...

Trust seems to be a growing issue for brand owners. The latest scandal has been the horsemeat saga in burgers. Tesco (left) acted instantly with full page ads in the national press apologising followed up by a further full page ...

USA Today purports to reveal the people’s choice of Super Bowl ads via its Ad Meter and this year’s fave is Clydesdale foals for Budweiser from Anomaly (directed by Jake Scott, son of Ridley). Well it’s a nice film and ...