News

News of the World prepares to take £20m hit after admitting phone hacking

The News of the World and its ultimate owner Rupert Murdoch’s News Corporation have finally admitted that phone hacking at the paper went much further than the activities of royal correspondent Clive Goodman and his private eye sidekick Glenn Mulcaire ...

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DDB Tribal and Mob take 3D route for Deutsche Telekom

It’s rather a terrifying prospect isn’t it, a barrage of 3D ads? Imagine a 3D Gio Compario for Gocompare.com not just bellowing at you but all around you. Anyway Tribal DDB and production company Mob have enlisted Hollywood director Paul ...

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Euro RSCG and BBH take a hit as $400m Heineken lines up Publicis and Wieden+Kennedy to pitch for global account

Heineken its shuffling its agency deck once again, this time calling a global pitch between Publicis and Wieden+Kennedy, the biggest agencies for Amstel and Heineken respectively. The new move means that Heineken agencies Euro RSCG in the US and Bartle ...

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Paul Bainsfair takes over from Hamish Pringle as UK agency trade body boss

Trade associations are pretty boring (no, don’t stop reading yet) but the UK’s Institute of Practitioners in Advertising (IPA) has done a decent job in recent years, at least managing to identify the problems facing the business if not succeeding ...

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Amex wins MIPTV’s first brand of the year for branded entertainment efforts

Well here’s how you do it, or how American Express does branded entertainment anyway. The financial services giant has won tellyfest MIPTV’s first brand of the year award for its branded entertainment efforts and what head marketer Marie Devlin has ...

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