News
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Andrew Goode: why the IAB’s one-second ad viewing solution isn’t the answer to internet fraud
The IAB’s new viewability standard: blink and you miss it On average, the human blink lasts for around 400 milliseconds.…
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WPP’s Q1 growth battered by currency problems
Who’s that we see coming towards us, driving a flock (herd?) of black swans? Why none other than Sir Martin…
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Samsung’s $14bn global ad review might reveal a shortage of credible contenders
Samsung does, indeed, seem to be reviewing its global ad and media accounts although the company – par for the…
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Giselle Bundchen hits the wrong career note for H&M
Who said models were only good for wearing (or not) clothes? One who deserves the sobriquet supermodel is Brazil’s Giselle…
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Fred & Farid takes Diesel Erotica to China – all dressed down as an Italian porn channel
The ever-inventive Fred & Farid agency (Shanghai branch) is up to some more tricks, this time promoting clothes line Diesel…
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Del Campo Saatchi beats bully boys in debut for VH1
As adland limbers up for the Cannes Lions in June, it’s always worth keeping an eye on Del Campo Saatchi…
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Samsung reported to be reviewing global adspend
Campaign reports that Samsung has put its global creative and media accounts up for review, which hardly comes as a…
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Smithsonian and DDB New York launch ‘Endangered Song’ social campaign to try to save Sumatran tigers
There are only 400 Sumatran tigers left so the Smithsonian National Zoological Park and Conservation Biology Institute is launching a…
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Does new BBH ‘Soulmates’ campaign show that Unilever is finally taking the Axe to Lynx?
Looks like Unilever’s Axe (sold in the UK and some other markets as Lynx) is becoming Axe everywhere, unless Unilever…
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