News

Interpublic and Lowe get early payback as DLKW wins Halfords

When Lowe owner Interpublic coughed up £28m for former Creston agency DLKW it looked like desperation; Lowe having slid a long, long way from the eminence it once enjoyed in London and elsewhere under founder Sir Frank Lowe. DLKW, while ...

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Heineken’s Dutch ‘walk-in fridge’ viral set for UK TV

Heineken’s famous ‘walk-in fridge’ viral (2.5m hits on YouTube) is set to become a UK TV ad, a further sign of the increasingly symbiotic relationship between the web and paid-for media. Web virals have become a neat new way not ...

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When will we see an Asian agency tiger challenge Omnicom and WPP?

WPP’s Sir Martin Sorrell said recently that China would account for about a third of worldwide advertising growth this year, no more than you would expect with economic growth in China slated to come in at just under ten per ...

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FCC comes down hard against Google Verizon internet plans

Nobody expected the US Federal Communications Commission to like the deal supposedly being cooked up by Google and US ISP Verizon to introduce a new class of internet; faster access which companies would pay for. But the FCC has responded ...

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We messed up on agency moves GM’s Joel Ewanick tells Ad Age

New General Motors marketing supremo Joel Ewanick has done his mea culpa bit, telling Ad Age that he “messed up” when switching Chevrolet from Publicis to Goodby Silverstein, blaming the fracas on an unintended ‘leak.’ No words for BBH alas, ...

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