News

Murdoch's online subscribers aren't worth enough money, says research

Further research on the subject of paywalls casts another gloomy perspective on News International’s bold paywall experiment. According to Ben Evans of Enders Analysis, a newspaper paywall subscriber is worth between 25 to 33 per cent of a buyer of ...

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Has anyone in London got (any of) the Saatchi brothers’ pizazz?

It’s a bit much, after all, when advertising agencies escape from the ghetto of trade media for the first time in years only when two brothers who are well into their sixties (one of whom has retired from advertising if ...

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Rooney hoping to hang on to £7 million a year endorsement deals

Judging by initial reactions among the PR and sponsorship communities it looks as if Wayne Rooney’s endorsement deals are safe for the present, despite the lurid stories at the weekend alleging his prolonged involvement with a £1200 a night prostitute. ...

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Saatchi & Saatchi and the Saatchi brothers team up to celebrate 40 years

Well that’s what seems to be happening this Thursday anyway as Charles and Maurice Saatchi team up with Saatchi & Saatchi, the agency they founded and which kicked them out back in 1994, to celebrate 40 fabulous years. It just ...

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UK police to reopen News of the World phone hacking investigation, rest of Fleet Street quakes

A clearly uncomfortable Scotland Yard assistant commissioner John Yates appeared on BBC radio this morning to admit that the Metropolitan Police was prepared to reopen its investigation into phone hacking at the News of the World, should any “new evidence” ...

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Will Pepsi drop Pakistan cricket over bribery allegations?

Pepsi is the main sponsor of the Pakistan national cricket team, about $6m worth which is part of the problem, but it can’t be very pleased about the current furore over Pakistan cricketers taking bribes to accomodate illegal bookmakers. Why ...

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Torrent of sleaze hits Cameron government, News of the World

UK coalition government prime minister David Cameron may need to find himself a new foreign secretary and a new director of communications over the weekend. Foreign secretary William Hague, de facto deputy leader of the Tories and a former leader ...

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