News

Can Easyjet's Stelios match Richard Branson's Virgin Active with easyGym?

Easyjet founder Sir Stelios Haji-Ioannou is making another attempt to build a worthwhile brand extension to his Easy brand with the launch of easyGym, a cut-price chain of gyms in the UK. With everyone predicting real pain for the economy ...

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Autoglass threatens to unload more terrible advertising on the UK

Worrying news out today that Autoglass, the company with those intensely irritating radio ads, is to double its marketing budget to £30 million with the aim of, in the words of its marketing director, “reaching superbrand status”. Anyone who listens ...

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Havas boosted by strong North America performance

Havas, fifth in the marcoms holding company stakes, produced a strong profit surge in the first half of 2010 on the back of a rebound in North America where it has been been engaged in some heavy restructuring. The French-owned ...

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Sony ups challenge to Apple with new music and video service

Sony is to announce a new internet-based music and video subscription service to run across all its devices including Playstations, Vaio computers, Blu-ray video players, Walkmans, Bravia TVs and Sony Ericsson mobiles. Millions of Sony consumers already access the internet ...

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Is Gary Lineker a tad too old for Walkers Crisps bad boy role?

BBC sports presenter Gary Lineker has been fronting Walkers Crisps ads in the UK for what seems like years in a campaign originated by BMP (now DDB) and carried on by AMV BBDO. Playing an (out of character) bad boy ...

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Jeff Kling departure from W+K illustrates new poser for agencies

Star creative directors have always wanted to try their hands outside the comfort zone of ad agencies so Jeff Kling’s departure as european creative director at W+K Amsterdam (Wieden & Kennedy to most of us) should be no surprise. In ...

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Will Piers Morgan be any good as a replacement for CNN’s Larry King?

He hasn’t officially got the job yet of course but he’s acknowledged that negotiations are reaching a conclusion so expect Britain’s Piers Morgan, currently a judge on America’s Got Talent and host of Piers Morgan’s Life Stories on ITV in ...

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