News

Probably the best tagline in the world? Carlsberg changes its tune

“Probably the best beer in the world” has been the proud boast of Carlsberg for decades but the Danish-based brewer is changing its tune, outside the UK anyway. Carlsberg is in the midst of a big brand revamp which includes ...

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UK marketers cut first quarter 2011 budgets on slowdown fears

British companies cut their marketing budgets in the first quarter of 2011, for a second consecutive quarter, over fears that public spending cuts and rising inflation would dent the economy. The survey of around 300 British-based companies for the IPA/BDO ...

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Matthew Freud seals £40m buy-back deal from Publicis – but what’s the restless PR maven going to do next?

Well that’s the obvious question isn’t it? Matthew Freud has just forked out about £40m to buy back Publicis Groupe’s 50.1 per cent stake in his UK PR firm Freud Communications (the second time he’s extricated himself from a marcoms ...

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Omnicom boss John Wren boosts pay to $10.8m with new stock units

Omnicom CEO John Wren and his management team benefited strongly from the recovery in the marcoms giant’s share price during 2008 and 2009 through generous stock options. But with the Omnicom share price becalmed in the $40 range recently compared ...

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Now WPP’s lawyers go into battle against Edelman top duo in Australia

Forget about advertising, the best account in the business at the moment is acting for WPP against the huge marcoms group’s former employees. Fresh from winning a fight with UK agency marriage counsellor Oystercatchers over its plan to start a ...

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Why YouTube holds the key to Google’s growth

Google is still coining money (latest quarterly profit is $2.3bn on sales of $8.6bn) but the company is searching harder than ever for new sources of revenue. This coincides with the return to the firm of co-founder Larry Page as ...

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UK PM David Cameron’s all over the place, send for a spin doctor!

He’s just acquired another one of course in former BBC producer Craig Oliver but the consensus (and it’s early days so far) is that Oliver is useless. More noted for the array of technology he carries with him than any ...

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