News

Creston banks on digital following DLKW sale

Creston CEO Don Elgie was putting a brave face on things as he announced the marcomms group’s latest results in the wake of the sale of ad agency DLKW to Interpublic’s Lowe Worldwide for £28m. Creston made pre-tax profits of ...

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Blow for Sarkozy as Lazard banker Pigasse buys Le Monde

French premier Nicolas Sarkozy likes to get his own way, wielding law suits against his enemies like other politicians trade verbal insults. But his preferred bidder for struggling French daily newspaper Le Monde, a consortium including partly state-owned France Telecom, ...

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Brazil’s Almap BBDO leads Cannes winners

Brazil is the fastest-growing advertising market on earth and in Sao Paulo’s Almap BBDO it has the hottest agency, at least according to the judges at Cannes. Almap won the press Grand Prix for a Billboard magazine ad after Ogilvy ...

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Brands try to get some mileage out of England defeat

As the nation mourns, with some disgust, the end of England’s hopes in the World Cup, smart brands who know there’s always plenty of potential for a bit of speedy tactical branding, whatever the result, were quickly out of the ...

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DLKW may be good for Lowe, might save Creston

£28m looks a rather generous cash payment by Interpublic’s Lowe agency for London agency Delaney Lund Knox Warren – until you note that current owner Creston paid £34m for it a couple of years ago. Both figures look a bit ...

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Bolshie veteran Rolling Stone still rattling cages

Just as Rupert Murdoch’s Times newspapers are trying to usher in a new era of paid for digital journalism people are taking another look at that ageing hippy of the magazine world Rolling Stone. Founded by maverick publisher Jann Wenner ...

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Wieden’s Old Spice retro ad smells sweetest at Cannes

Well we should all be pleased that the Grand Prix in the film section at Cannes went to a good old-style commercial for what is certainly an old-style brand, Old Spice. I’m not sure this is such a great commercial ...

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Murdoch's online audience drops away as paywall time approaches

It’s approaching crunch time for News International and its brave, some would say foolhardy, attempt to get people to pay for viewing the Times and the Sunday Times online. According to Experian Hitwise, since the company introduced registration and separate ...

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