Richard Desmond has only been in charge of Five (or Channel 5 as it’s likely to become once again) for a month or so but he’s already picked two fights, with UK industry marketing body Thinkbox and Elizabeth Murdoch’s production ...
Read More »Further strife for Publicis Groupe in China as Mindshare snatches $1bn L’Oreal media
Publicis Groupe is having a torrid time in China just now with the switch of the estimated $1bn L’Oreal media business from Optimedia to WPP’s Mindshare coming hard on the heels of the suspension of two leading executives at its ...
Read More »P&G hit by triple whammy of falling dollar, commodity rises and more marketing spend
It’s good to see that Procter & Gamble, the world’s biggest advertiser, has been spending even more on marketing as it tries to rebuild its brands after the recession but that, plus higher commodity prices and a falling dollar, combined ...
Read More »Hewlett-Packard invents something useful – instant, emailed photos
I’m sure lots of Hewlett-Packard inventions are useful although printer companies don’t have the best reputation for always making life easier, just more expensive. But it’s produced a line of web-connected printers that allow you send a photo from any ...
Read More »Former MDC top creative Alex Bogusky sets out to lead new consumer revolution
MDC Partners, the company that owns Crispin Porter + Bogusky, should have seen it coming when it appointed top creative Alex Bogusky as its ‘chief insurgent officer.’ This spectacularly daft title, in a business that prides itself on creating such, ...
Read More »We still need ad agencies says Unilever’s Keith Weed – just not for everything
In particular Unilever doesn’t need ad agencies to supply the vast amounts of video consumers seem to require these days, new chief marketing officer Keith Weed told journalists this week. Weed was announcing the winner of the Unilever Creative Challenge, ...
Read More »Good news for Murdoch from Nielsen figures on paywall take-up
Good news at last for Rupert Murdoch and his team at News Corp with research firm Nielsen reporting that 362,000 people in the UK are forking out to access the content behind the Times and Sunday Times paywall. It’s no ...
Read More »Harold Mitchell clan will be the power brokers at Aegis after $360m deal
Shareholders in Mitchell Communication, Australia’s biggest media planner and buyer (and a few other things besides) have voted to accept quoted media group Aegis’ $360m offer for the business, giving them an estimated five per cent stake in the company ...
Read More »Music and sports celebs lead silent ‘music’ video for Remembrance Sunday
Remembrance Sunday, which marks the end of World War 1 in the UK but which has an uncomfortable contemporary relevance as the number of casualties among British troops in Afghanistan mounts, is on November 14 this year. The Royal British ...
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