News

Recession, what recession? The global advertising market saw healthy growth during the third quarter of 2012, according to Nielsen’s quarterly Global AdView Pulse report. Spending was up 4.3 per cent over Q3 2011, to $139 billion. This gain outpaced the ...

With all of the worrying news on the UK retail scene (Comet, Jessops, now HMV) it makes me wonder to what extent management of these companies genuinely listen to what the great unwashed actually think. I fully understand the energy ...

It has been compared to bottoms – and also the most fiendishly complicated sex toy yet devised by Ann Summers. Yes, the new ITV logo, spearheading the TV station’s most ambitious rebrand in 11 years, has turned us into a ...

In these days of lengthy, some might say bloated, commercials can you sell a whole country (Principality actually but we’ll stay out of that one) in just thirty seconds? Wieden+Kennedy London has a pretty good shot at it for Visit ...

I’ve just come across this funny viral from BBH New York back in 2010 – for Axe’s ‘Free Detailer,’ with which you wash your (sports) balls. With the Super Bowl ad fest creeping up on us (if you read the ...

Golfers often seem to have the charisma of herrings but Nike and Wieden+Kennedy seem to have extracted the max from this new film ‘In the Cup,’ designed to plug Northern Irish golfer Rory McIlroy’s new status in Nike’s trophy cabinet ...

Former Ogilvy copywriter John Kenney has written his first novel called Truth In Advertising – does John have a satirical intent? And what better way to promote such a tome than a faux focus group about – a book called ...

Ford’s Lincoln and new bespoke WPP agency Hudson Rouge are coming out fighting in their efforts to revive the luxury brand (GM’s Cadillac has just been voted Car of the Year in the US, which doesn’t help). This is an ...

Well it has if you think sweet reasonableness packs a punch. Stung by anti-obesity campaigners (like former CPB creative supremo Alex Bogusky) Coca-Cola has launched a TV and online campaign called ‘Coming Together’ trying to show that it’s doing its ...