News
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Paul Simons: has Tesco’s brand imploded?
The woes of Tesco have been analysed in numerous ways by numerous journalists since the announcement of the £250m error…
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NewsCred survey says that banks can rebuild trust by providing better branded content
Content marketing platform NewsCred has released a survey showing, strangely enough, that better branded content from banks would help them…
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18 Feet & Rising breaks new business log jam with House of Fraser retail business
UK retailer House of Fraser, bought recently by Chinese company Sanpower, has given its £3m-plus ad account to London creative…
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Tesco’s Dave Lewis receives unexpected confidence boost from Sports Direct’s Mike Ashley
New Tesco CEO Dave Lewis can take time out from checking under the table to see if another bomb is…
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Leagas Delaney’s new spin on an old problem for Lil-Lets
You should expect the unexpected from Leagas Delaney and in its new campaign for Lil-Lets Smartfit tampons it enlists a…
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F&B changes direction in new Volvo Trucks ad
It’s mark of the impact Forsman & Bodenfors’ ‘Epic Splits’ had last year (75m YouTube hits and countless awards) when…
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Droga5’s latest for Diet Coke lacks fizz
Is fizzy drink/soda advertising going the same way as booze? Here’s Droga5’s new US ad for diet Coke, which seems…
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WPP follows in the footsteps of Alibaba with new Chinese e-commerce company Polestar
Alibaba co-founder Jack Ma (left) has become China’s richest person with a net worth of $25bn following the IPO of…
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AKQA launches pop-up e-store for Hermès silk
AKQA has created a pop-up e-store for Hermès silk. The store at
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