News

Ford hopes branded entertainment strategy will make drivers love its cars

Ford is looking Getting Back Together Your Ex to branded entertainment to transform its image from a fairly prosaic, functional brand to something that car drivers find distinctive, fun or aspirational. The idea is just to make them feel something ...

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Mother New York to lose Linus Karlsson, turbulence at Anomaly

Mother New York co-founder Linus Karlsson, half of the celebrated ‘The Swedes’ creative duo with partner Paul Malmstrom, is to leave the agency after seven years. Karlsson, whose award-winning work includes Miller Lite, MTV and Lee Jeans, hasn’t said where ...

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DLKW loses Halifax, so what’s the merger with Lowe looking like now?

It always happens, you buy a local agency to restore the fortunes of a flagging multinational, change the name on the door and what happens? The aforementioned local agency loses its biggest account as DLKW (Delaney Lund Knox Warren) has ...

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L’Oreal, Nestle, Renault to head iAds European early adopters

Apple’s iAds, which brings ads to iPhones and iPads, is set to debut in Europe imminently with L’Oreal, Nestle and Renault among its early adopters. But media agencies are already warning that hassles in dealing with Apple over content could ...

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Canadian joker Alan Gee flogs off GJP’s belongings for charity

Gee Jeffrey & Partners founder and creative director Alan Gee is celebrating the agency’s 20th birthday by promising to flog all the agency’s possessions on November 18 to raise money for local Toronto institution Jake’s House for Children with Autism. ...

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