News

Pepsico ads win USA Today’s Super Bowl contest

USA Today has a panel of viewers armed with its ad meters and they voted four Pepsico ads into the top ten, two for Doritos (one of which came equal top with Budweiser), one for Pepsi and one for Pepsi ...

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Arianna Huffington the big winner as AOL buys Huffington Post for $315m

One-time market-leading ISP AOL has been trying to reinvent itself as an online content provider since it split from Time Warner in 2009 and now CEO Tim Armstrong has bet the ranch on Arianna Huffington and her Huffington Post, the ...

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Kenny G ad is just (another) Super Bowl prequel says Audi

Our story about the Kenny G Audi Super Bowl ad appearing on YouTube early is challenged by the car company. The video featuring Kenny G is NOT the ad that will air on Super Bowl Sunday. This is a 3-minute ...

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Unilever shapes deal to bring in Dutch hot shop Alfred to boost Lowe & Partners

Marcel van Wing and creative Aad Kuijper (pictured) quit Lowe & Partners in the Netherlands two years ago to set up creative hot shop Alfred, much to the disappointment of Unilever it would seem. Roster-bound Unilever, headquartered in Rotterdam and ...

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Suddenly there’s a threat to BSkyB’s mountain of money – pub landlady Karen Murphy from Portsmouth

According to the accepted wisdom British pay-TV broadcaster BSkyB has made its big investments in programme rights (particularly football), technology (HD and 3-D) and marketing (ten million customers) and all that’s left is for it to count the money. Which ...

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Is Rupert Murdoch just too old for this The Daily new media lark?

Well if you look at this presentation for the launch of his new iPad paper The Daily you might come to that conclusion. Editor Jesse Angelo does a good job, clearly understanding all of it and then Rupe himself emerges ...

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Adam & Eve beats RKCR/Y&R in needle match for £25m Halifax

This one would have made Liverpool versus Manchester United look like a friendly Lancashire kickabout. Adam & Eve, the breakaway from RKCR/Y&R whose partners were successfully sued for £750,000 by WPP boss Sir Martin Sorrell for breaking the terms of ...

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