News

Gio Compario and Aleksander Orlov demonstrate the enduring strength of TV advertising

The recent market performances of insurance brands comparethemarket.com and gocompare.com are a cheerful counter to all those gloomy predictions that the salami slicing of the internet, where in theory we can each be targeted individually with exactly what we’ve always ...

Read More »

BBC’s Mark Thompson says Panorama FIFA timing was production-driven coincidence

And if you believe that you’ll believe anything. BBC director general Mark Thompson told Sunday’s Andrew Marr Show that the reason the corporation’s Panorama FIFA programme, which essentially broadcast some warmed-over material about bribery that referred to events at least ...

Read More »

Rivals Zenith and Magna both predict strong worldwide ad growth in 2011

The big media agencies produce reports on global ad spending by the dozen these days and Publicis Groupe’s ZenithOptimedia and Interpublic’s Magna are both at it today, more or less agreeing on around five per cent growth worldwide with the ...

Read More »

Saatchi Cape Town aims to turn cleft palates into Smiles

In the UK we’re all familiar with ads for children around the world with cleft palates but, while the media space is big and impressive (some of it doubtless donated) the ads, while powerful lack the attraction and cut-through of ...

Read More »

Tiger Woods’ indiscretions cost Nike 105,000 balls – but it could have been worse says US business school

Academics at the Tepper School of Business at Carnegie Mellon University have estimated that the revelations of ace golfer Tiger Woods’ many infidelities cost Nike, his main sponsor, the loss of 105,000 golf ball sales. But it could have been ...

Read More »

Ofcom gives green light to product placement on British TV

According to Media Week it has anyway, which (if the case) is a good old-fashioned scoop. Commercial broadcasters, especially ITV, have been pushing hard for product placement to be allowed in the UK, their pleas becoming even more heartfelt as ...

Read More »

BMW’s return to Super Bowl is big opportunity for Kirshenbaum Bond Senecal

German car companies are booming and BMW, arguably the most successful of the lot, is returning to America’s top rating Super Bowl after ten years to flag a clutch of new car releases including its eagerly-awaited ActiveE electric car. It ...

Read More »