Media
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WPP’s Sorrell places his bets on new media – and it’s Google’s YouTube not Facebook or Twitter
The most interesting thing about WPP Group’s first quarter financial results were not the numbers, but its chief executive’s obiter…
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UK is the brightest spot in WPP results as advertising and media buying thrive, PR stutters
He’s a veritable babbling (or burbling) brook that Martin Sorrell. This morning he was on the airwaves again; promoting (or…
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Ridley Scott’s company embarks on a road trip for Jaguar with F-Type extravaganza
Here we are then, the first film from Ridley Scott’s new branded content company (or whatever they call them these…
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BMW tops list of ‘world’s most reputable companies’
Something called the Reputation Institute, which represents ‘reputation managers,’ has produced a survey of the world’s most reputable companies based…
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Levy lays out tantalising glimpse of Publicis future
What are we to make of Maurice Levy’s musings about his and Publicis Groupe’s future? Levy hosted a confab in…
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How long is a TV commercial in India? Three and half minutes for this one from Tata/Sky
So it’s a whopper but this prison break themed opus from Ogilvy does the job – counting down the days…
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Durex claims world first for internet sex
Durex and Havas in Australia have produced what they claim is a ‘world first,’ Fundawear (underwear) which allows you to…
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McDonald’s Japan tries to dance its way to success
McDonald’s has been having a hard time in Japan it seems, with sales and profits falling. Is the problem that…
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Evian’s babies return to take YouTube by storm
Evian’s ‘Babies’ campaign from BETC Paris has returned to take online media by storm (again) with ten and a half…
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