Media
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Now Charles Saatchi faces trial by 24/7 media
It’s been quite a few days for adland and the media world’s finest: BBH’s Nigel Bogle gets a knighthood (good),…
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Channel 4’s 4Creative in the winner’s enclosure again with new Royal Ascot ad
In-house agencies never work – do they? Innocean in the US has done some good work for parent Hyundai (although…
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Droga5 crafts ‘a thing of beauty’ in just 18 seconds
Trevor Beattie of London agency BMB reckons ads in the future will be about five seconds, Twitter’s Vine seems to…
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MySpace relaunches with boring old young hipsters
At the risk of joining Paul Simons’ grumpy old men, here’s the horrible new ad for the $20m relaunch of…
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Burberry’s ‘Kisses’ campaign debuts online snogging
Here’s a rather sweet campaign ‘Kisses,’ for Burberry and Google (not your first idea of a cuddly duo). As everybody…
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Sir Martin Sorrell is wrong – putting media ahead of creative leads to bad and wasteful advertising
Sir Martin Sorrell stirred up some controversy in adland recently by suggesting media has become the lead discipline over creativity…
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WPP’s Sorrell to get his way over pay this time but shareholders look for ways to rein him in
It looks as though WPP boss Sir Martin Sorrell (left) is set to trouser the £17.6m the company decided he…
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Why smarter content is the key to moving search marketing from its medieval era to the space age
Russ Mann (left), CEO of search marketing consultancy Covario, explains how brand marketers can produce smarter content and track it…
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ISBA is trying to give agencies ‘latitude’ over client payment – so that’s a new form of daylight robbery
The issue of client payment terms for agencies rumbles on with some agencies, according to Campaign, demanding that the UK…
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