Media

Apple and Google square up over iAd and AdMob

Apple boss Steve Jobs wants to keep Google and its recently-acquired AdMob mobile ads business off iPhones and iPads by banning them from its new iAds system due to launch in July. He says iAd will only take app ads ...

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Would Google bid for Premier League TV rights?

Might Google make a bid for the Premier League TV rights, the golden asset that has made BSkyB into the astonishing success it is today? That is the mischievous suggestion floated by the LoveFilm group’s digital officer Lesley MacKenzie at ...

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$60m iAd shows that Apple is finally a media owner

It’s been coming for ages of course but Apple is now a fully-fledged media owner with claimed orders of $60m (about half of US total mobile ad expenditure) for its iAd system, set to launch when the new iPhone 4 ...

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What a pants idea – ads on jockeys’ bottoms

But it might be coming to a racecourse near you, the horse racing panjandrums in Kentucky, home of the famous Derby, have just approved new regulations allowing sponsors to place their logos (and doubtless other messages besides in due course) ...

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Social networks overtake search engines – but only if you count YouTube

New research from Hitwise suggests that search engines are suffering from a lull in traffic this month as social networking overtakes them in terms of visits.  But the key question still is: are they making any money? Google has proved ...

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Did ITV get rid of Rupert Howell too soon?

Well we only ask because ITV’s orders for the World Cup and beyond are going through the roof and much of this is said to be the result of axed commercial boss Rupert Howell’s dedicated schmoozing of clients. Howell and ...

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Sky and Virgin make friends in UK broadcasting shake-up

Digital TV may be the sexy industry de nos jours, or one of them, but today’s deal twixt Sky and Virgin Media actually goes back to basics. Sky has bought Virgin’s programme-making business for £160m in return for giving Virgin ...

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Now Government will reveal where the ad budgets go

Further evidence that the government is serious about cutting advertising spending emerges with its decision to release a detailed breakdown of all government advertising spending over the past two years. The Treasury has an online database of all-departmental spending called ...

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