Media
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JWT Singapore and Berocca hope new Facebook ‘Booster’ widget will become a global trend
JWT Singapore and energy drink brand Berocca have created the Berocca Social Booster widget to give young Singaporeans bragging rights…
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How to integrate mobile into your marketing strategy
Mobile advertising is growing rapidly with many new opportunities for marketers. Simon Francis (left), CEO of integrated marketing consultancy Flock…
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Media agency MediaCom’s MBA takes on the creative mantle for new Babyliss Saturdays TV campaign
While the world is fretting about the power of WPP’s mighty GroupM media buying machine (and its knock-on effect on…
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George Parker: the Big Dumb Holding Company mantra of Omnicom and WPP – screw up and clean up!
Back in 2011 George Parker predicted a future even more dominated by ad agency-based holding companies, a future that is…
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Exclusive: David Droga on why Droga5 is different
In just seven years Droga (above), 45 and one of his six children raised in Australia, has created an…
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Paul Simons: Ed Miliband/ Mail row shows why PR can be a loose cannon – with ads you get what you pay for
With the Ed Miliband/Daily Mail saga running in to its third week it poses a very interesting question about being…
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Paul Simons: power meals that mattered with John Wren and various other Omnicom big shots
My previous piece on the famous advertising lunch got me thinking about the ones that were truly about making history.…
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Jerry Judge: does Advertising Week need to be less about us and more about them (real people)?
I was in the room when New York’s Advertising Week was born. That was ten years ago now and –…
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Droga’s back in sport with Under Armour, the Aylings and both sides of Fleetwood Mac
***Droga5 in New York is not one to let the grass grow under its feet and, shortly after splitting with…
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