Media

BBC's Radio 4 adds to Jeremy Hunt gaffe with fake MP slip-up

Listeners to Radio 4, the BBC’s flagship “serious” radio channel, will be starting to wonder if some strange virus has swept across production teams and presenters at the venerable and very worthy station. First of all Today presenter James Naughtie, ...

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Gio Compario and Aleksander Orlov demonstrate the enduring strength of TV advertising

The recent market performances of insurance brands comparethemarket.com and gocompare.com are a cheerful counter to all those gloomy predictions that the salami slicing of the internet, where in theory we can each be targeted individually with exactly what we’ve always ...

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BBC’s Mark Thompson says Panorama FIFA timing was production-driven coincidence

And if you believe that you’ll believe anything. BBC director general Mark Thompson told Sunday’s Andrew Marr Show that the reason the corporation’s Panorama FIFA programme, which essentially broadcast some warmed-over material about bribery that referred to events at least ...

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Rivals Zenith and Magna both predict strong worldwide ad growth in 2011

The big media agencies produce reports on global ad spending by the dozen these days and Publicis Groupe’s ZenithOptimedia and Interpublic’s Magna are both at it today, more or less agreeing on around five per cent growth worldwide with the ...

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Ofcom gives green light to product placement on British TV

According to Media Week it has anyway, which (if the case) is a good old-fashioned scoop. Commercial broadcasters, especially ITV, have been pushing hard for product placement to be allowed in the UK, their pleas becoming even more heartfelt as ...

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BMW’s return to Super Bowl is big opportunity for Kirshenbaum Bond Senecal

German car companies are booming and BMW, arguably the most successful of the lot, is returning to America’s top rating Super Bowl after ten years to flag a clutch of new car releases including its eagerly-awaited ActiveE electric car. It ...

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Aegis’ Synovate buys Russian research firm Comcon

There’s no holding ambitious media agency group Aegis at the moment as it spends the proceeds of a £190m bond-raising exercise on acquisitions around the world. But a problem for the ambitious CEO Jerry Buhlmann remains its Synovate research arm ...

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