81-year old Rupert Murdoch is ringing the changes in his newspaper empire as he prepares to spin it off as a separate company next spring. News International boss in the UK Tom Mockridge has already gone after losing out to ...
Read More »GroupM spat with Channel 4 could backfire on WPP as well as hurt publicly-owned broadcaster
WPP’s GroupM, in effect the controller of its various media agencies, is threatening to pull around £200m of ads from UK broadcaster Channel 4 (27 per cent of the total) if the publicly-owned broadcaster won’t agree to revised (lower presumably) ...
Read More »Assorted loonies (including the ASA) take aim at the (rather good) Morrisons Christmas campaign
Aaargh! The UK ad watchdog The Advertising Standards Authority is investigating the Morrisons Christmas campaign because some people have complained that the main ad is sexist: It’s a joke you muppets – and half the population is female. Would it ...
Read More »Beyonce, and us, are better off without Pepsi
Beyonce has signed up with Pepsi, part of its answer to Coca-Cola’s attempt to take over the music business. She’ll be the centrepiece of its Super Bowl extravaganza and, no doubt, ‘brand ambassador’ all over the place. Well fifty million ...
Read More »This agency of the year stuff is a poser – Marketing chooses BBH (and PHD for media, as usual)
Marketing magazine in the UK has chosen BBH, Bartle Bogle Hegarty as was, as its creative agency of the year, among a long list of agencies doing all sorts of things, which BBH presumably doesn’t. PHD wins its media agency ...
Read More »Returning ‘revenue’ boss Peter Huijboom may be a contender for the top job at Dentsu-owned Aegis
Former Synovate CEO Peter Huijboom (left) is returning to Aegis as its first ‘global director of business integration,’ charged with identifying ‘revenue synergies’ between Aegis and new owner Dentsu, which bought the media buying network for £3.2bn earlier this year. ...
Read More »Doritos wishes us a merry online Christmas – Mexican mariachi style
I think we’re on to a trend here. We’ve just had a Christmas card from Philip Green and Topshop (he’s all heart that boy) and now Doritos and agency AMV/BBDO have enlisted Doritos’ very own Mexican mariachi (folk) band to ...
Read More »Where are we as we go into the weekend? Honda, ClarkHuot, Fetch and We Are Social
*Honda in the US is reviewing its $800m account, which will have reverberations all over the place as it tries to find an agency that gives it the whoomph to challenge Toyota. And Ford and GM and Chrysler… RPA has ...
Read More »New Nestle USA boss Paul Grimwood reviews $800m account
A new client usually means an agency review and new boss of Nestle USA, Brit Paul Grimwood (left), is no exception. Nestle USA has announced a wide-ranging review of its $800m or so ad budget, starting with media currently handled ...
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