Media

Out of the frying pan into the fire for BP’s Andrew Gowers

Some people have the gift of timing and others certainly do not. One such is the intelligent and personable Andrew Gowers who was replaced as editor of the Financial Times by US editor Lionel Barber in 2005. He then joined ...

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Matthew Freud puts AMV, Sir Martin Sorrell in their places

I’ve just caught up with this interview by Danny Rogers with Matthew Freud in PR Week but it’s riveting stuff. Freud, who runs the UK’s eighth-largest (and probably most profitable) PR agency, claims that PR agencies are “more rigorous” than ...

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Danone’s Actimel creates its very own rumour mill

Healthy yogurt brand Actimel, owned by French food giant Danone, began to suffer as bloggers in Latin America spread rumours that it was addictive, harmful to children and destroyed stomachs. So after trying conventional means of combatting this including a ...

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Is this how to increase Google search results?

Craig MacDonald, chief marketing officer of search ROI software firm Covario thinks it is anyway. His job explains why Craig is being so generous with readers of Ad Age but he has some interesting points to make about the business ...

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ITV launches teleshopping trial

While Adam Crozier in his email to the ITV troops yesterday highlighted The Prisoner drama remake as a feather in the network’s cap, perhaps a more significant development will be the launch of ITV’s very first teleshopping programme next month. ...

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Does Rupert Murdoch really want to kill the New York Times?

‘The Old Gray Lady’ as the New York Times is known in the US is flagging a bit, burdened by huge debts as the advertising tide has gone out and, its critics would say, hamstrung by too many hacks who ...

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Tory spinner Andy Coulson back in the frame over phone hacking

Just when Tory leader David Cameron looked like he was back on top in the election an old ghost has returned to haunt him. His director of communications Andy Coulson is the former News of the World editor who resigned ...

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Youth Media targets students at their desks

Reaching young people has always been a fraught business for advertisers, as they always move on to the next exciting media channel before the brands can catch up. Now Youth Media, a media network based in UK universities and colleges, ...

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