Media

Former MDC top creative Alex Bogusky sets out to lead new consumer revolution

MDC Partners, the company that owns Crispin Porter + Bogusky, should have seen it coming when it appointed top creative Alex Bogusky as its ‘chief insurgent officer.’ This spectacularly daft title, in a business that prides itself on creating such, ...

Read More »

Good news for Murdoch from Nielsen figures on paywall take-up

Good news at last for Rupert Murdoch and his team at News Corp with research firm Nielsen reporting that 362,000 people in the UK are forking out to access the content behind the Times and Sunday Times paywall. It’s no ...

Read More »

Harold Mitchell clan will be the power brokers at Aegis after $360m deal

Shareholders in Mitchell Communication, Australia’s biggest media planner and buyer (and a few other things besides) have voted to accept quoted media group Aegis’ $360m offer for the business, giving them an estimated five per cent stake in the company ...

Read More »

Range Rover floods Twitter with army of paid Evoque ‘fans’

It’s one thing to put your headlines on Twitter (as we do) but quite another to round up an army of B-list celebs and pay them to plug your products without letting on (we think). That’s what Jaguar Land Rover ...

Read More »

Buoyant Financial Times leads Pearson sales revival

It’s not that long ago that City analysts, those highly-rewarded people famed for their foresight, were complaining about Pearson’s ownership of the Financial Times. What does a would-be education publishing giant need with an out-of-date old newspaper they asked. But ...

Read More »