Media

Telegraph’s Will Lewis loses turf war with CEO Murdoch MacLennan

Telegraph CEO Murdoch MacLennan came from Associated Newspapers, publisher of the Daily Mail, where the so-called managers are treated like servants on speed, lackeys to service the desires of the hacks. But in his new role as CEO of Telegraph ...

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Will Tweeters welcome promoted tweets?

Twitter soft-launched a new ad model on April 13 which it has named promoted tweets. The basic premise is that advertisers pay for their ads to end up in search results generated by their 45 million-strong user base. The launch ...

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What will Rupert Murdoch do with his cash pile?

Well if past performance is any guide he’ll go shopping for a few more big media assets. His company News Corporation has just announced that third quarter revenue was up 19 per cent on the previous year to a stonking ...

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Out of the frying pan into the fire for BP’s Andrew Gowers

Some people have the gift of timing and others certainly do not. One such is the intelligent and personable Andrew Gowers who was replaced as editor of the Financial Times by US editor Lionel Barber in 2005. He then joined ...

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Matthew Freud puts AMV, Sir Martin Sorrell in their places

I’ve just caught up with this interview by Danny Rogers with Matthew Freud in PR Week but it’s riveting stuff. Freud, who runs the UK’s eighth-largest (and probably most profitable) PR agency, claims that PR agencies are “more rigorous” than ...

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Danone’s Actimel creates its very own rumour mill

Healthy yogurt brand Actimel, owned by French food giant Danone, began to suffer as bloggers in Latin America spread rumours that it was addictive, harmful to children and destroyed stomachs. So after trying conventional means of combatting this including a ...

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