Media

Malaysian Group banks on Premier League referees

Commercial sports sponsorship is generally based on the principle that the sponsor gains something from being associated with the entity being sponsored. For example Rafa Nadal and Manchester United are both winners and exciting performers, admired by sports fans all ...

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Were the Grateful Dead business as well as music gurus?

We’re used to some startling revisions of history these days but not many people would have foreseen the acid-head, hippie band of the 1960s and 1970s, the Grateful Dead, being hailed as pioneering business and marketing innovators. A stream of ...

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Google Verizon talks spark fears of paid-for premium internet

The internet is free (well mostly free) but ongoing talks between the mighty Google and US phone company and internet provider provider Verizon are sparking fears in some quarters that a paid-for internet may be on the horizon. The talks ...

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Tina Fey to star in New York ads – not like her 1995 ad debut we hope

Tina Fey and Alec Baldwin from 30 Rock are among the stars signed up for pro bono appearances in New York’s forthcoming ‘I love New York’ campaign aimed at tourists. The original, featuring Frank Sinatra among others, ran in 1977. ...

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Unilever invents its own ad agency for Mad Men commercials

Unilever is sponsoring the new series of Mad Men (which features start-up agency Sterling Cooper Draper Pryce) and has invented its own 1964 agency Smith Winter Mitchell for the purpose. There will be six ads in the campaign – for ...

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Newsweek for a dollar – bargain or a case of vanity publishing?

It’s probably a bit of both for 91-year old hi-fi tycoon Sidney Harman, the new owner, and just as much for his 65-year old wife US Democrat congresswoman Jane. The $1 Harman has paid the Washington Post for the struggling ...

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ITV’s Adam Crozier unveils new pay TV strategy

Well a bit of it anyway, announcing today that it will launch ITV 2,3 and 4 (its digital channels) in high definition behind the Sky pay wall. New ITV CEO Crozier will be aware that this is just dipping a ...

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