Media

TV ads work better than online says Deloitte

Well you probably knew that already, unless you’re on the board of a big company and habitually agree to increased online spending but tell the marketing director to get lost when he or she suggests that TV might be the ...

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Edinburgh shows up advertising drought at the Guardian

It’s the Media Guardian Edinburgh International TV Festival and the newspaper, which was thought to more or less own the media recruitment sector in the UK, produced a special publication Edinburgh in focus to plug the festival it sponsors alongside ...

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Ofcom lets ITV off the hook over Gerrard World Cup goal blunder

Ofcom, so often the scourge of commercial media, has taken a surprisingly lenient approach to ITV’s monumental blunder during the World Cup when ITV HD viewers missed Steven Gerrard’s goal against the USA and instead found themselves watching a commercial ...

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Apple pulls Quattro, cedes mass mobile market to Google’s AdMob

Apple is closing its Quattro mobile ads business at the end of September, choosing to concentrate on its new iAds offer only available on iPhones and iPads. Apple bought Quattro Wireless for $250m earlier this year, a deal that is ...

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Media buyers demand subscriber figures from Murdoch

As reports suggest the News of the World will erect a paywall in October, followed by the Sun, there are ominous rumblings from the media buying fraternity about News International’s worth as a digital brand, now that its unique users ...

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TV revenue forecasts could be good news for the UK economy

Good news for the TV advertising market with forecasts coming through for a strong final quarter, including an eight per cent revenue rise predicted for October. best antivirus software for windows Although the market has grown strongly through the year, ...

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Is Asda in a sales trough?

More problems for Asda today as it reports a 0.4 per cent drop in like for like sales for the second quarter, the second period its sales have dropped. Add to that Kantar Worldpanel’s figures which show a slump in ...

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Will Murdoch's digital paper make a pioneering profit?

In his latest attempt to make digital news content pay, Rupert Murdoch is launching a new digital paper in the US, geared specifically to younger readers and available on outlets like the iPad and mobile phones. While making any kind ...

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