Media
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George Parker: the MAA idiot’s guide to US elections
You guys have just gone through a General Election. It dragged on for almost six weeks and lots of money…
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Ogilvy muscles in on Coca-Cola media pitch
Coca-Cola is looking in at least one new direction in its current global media review, adding Ogilvy & Mather to…
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Ask Italian appoints KHWS to digital account
Marketing a restaurant chain is pretty much an online business these days and UK operator Ask Italian has appointed marketing…
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Roy Jeans to head new media agency contender Communication Partners UK
Former Rapport and Initiative Media boss Roy Jeans is heading up a new media agency Communication Partners UK. Jeans (left)…
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General Mills piles more agony on Publicis Groupe
General Mills, whose brands include Cheerios, Green Giant and Pilllsbury, is reviewing its near $1bn US media business, currently held…
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Nick Baughan of Maxus picks his Desert Island Ads
Nick Baughan is CEO of Maxus UK, WPP’s newest major media agency. He began his career at Total Media before…
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More troubles for Interpublic as £10m Royal Mail media heads from UM to Arena
Interpublic’s two main media agencies – UM and Initiative – have taken a pounding recently, latterly and most notably with…
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ASA upsets the native advertising apple cart by banning P&G YouTube promotion
The UK’s ASA has banned a Procter & Gamble video – ‘A Model Recommends’ – for not making it clear…
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Does Tamara Ingram’s elevation to global client czar indicate a new course for WPP?
Who’s the most important suit in a big agency – the CEO or the person who handles the biggest account?…
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