Media

Can new ‘Made in Britain’ campaign really boost British manufacturing?

The antecedents certainly aren’t good, the last time there was a big campaign supporting home-grown industry in the UK was back in the 1960s. Dr Johnson called patriotism “the last refuge of a scoundrel” and the 1960s ‘I’m backing Britain’ ...

Read More »

It’s finally here, Facebook’s magic book for creatives

It looks a bit mundane actually but Facebook’s eagerly-awaited new site to entice creatives is finally with us. Facebook-studio.com is full of handy hints and examples about how to provide creativity to reach the social network site’s 500m and rising ...

Read More »

Now Walmart moves into Silicon Valley by buying social media company Kosmix

Walmart, the world’s biggest retailer, seems to be serious about this online business, buying social media specialist Kosmix as the foundation of a new Silicon Valley-based operation @WalmartLabs. Kosmix filters and organises material for social media for individual users so ...

Read More »

UK marketers cut first quarter 2011 budgets on slowdown fears

British companies cut their marketing budgets in the first quarter of 2011, for a second consecutive quarter, over fears that public spending cuts and rising inflation would dent the economy. The survey of around 300 British-based companies for the IPA/BDO ...

Read More »

Matthew Freud seals £40m buy-back deal from Publicis – but what’s the restless PR maven going to do next?

Well that’s the obvious question isn’t it? Matthew Freud has just forked out about £40m to buy back Publicis Groupe’s 50.1 per cent stake in his UK PR firm Freud Communications (the second time he’s extricated himself from a marcoms ...

Read More »