Media

Why brands need to change as new and cheaper tablet computers change the world

New tablet computers are defining and expanding the mobile universe; to the extent that they’re changing reading habits and whole lifestyles. Nick Marsh (left), VP EMEA for Mojiva, explains how the world is changing. Remember when the internet was the ...

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We need more ads like this music vid from CSS

We don’t usually do music vids on MAA but this one for Brazilian band CSS is brilliant. Matt Dilmore for Epoch Films directed and the dance is courtesy of choreographer and performer Toni Basil. Arcade’s Greg Scruton supplied the top-notch ...

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Samsung launches year-long UK poster blitz through Cheil and Rapport

Samsung is launching what it claims is the UK’s biggest-ever takeover of large format poster sites. The year-long push, planned and booked by Cheil UK in conjunction with OOH specialist agency Rapport, is a UK first that will see media ...

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BT Sport attacks Sky with AMV launch campaign

AMV/BBDO ventures onto Nike creative territory in this launch ad for BT’s new sports operation, mercifully with a touch of humour. BT is also treading all over Sky territory of course with its offer of 38 Premier League matches plus ...

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Coke tries to sweeten the pill, BT takes on Sky, Decisive roughs it for Desperados and Billington Cartmell gets mouthy for Wrigley

***There’s been much ado this week about the announcement by Coca-Cola boss Muhtar Kent (left) that it’s going to put calorie counts on its fizzy drinks and stop advertising to children under 12 (a virtual impossibility in the online age ...

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Can new manager David Moyes nurture the £3bn Manchester United ‘brand’

We put brand in inverted commas because brands and their valuation in football are even more difficult to compute than in other areas of business – and, indeed, sport. Manchester United turns over about £350m and makes an operating profit ...

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