Media

Post-merger Carat snaps up $500m Macy’s

It seems to be business as usual at Carat (maybe better than usual) following its £3.2bn acquisition by Japan’s Dentsu as the media buyer has just won the $500m Macy’s account from WPP’s MEC. Post-merger many agencies run out of ...

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L’Affaire Renault turns into a suicide note

Ah, the cynicism of the modern corporation. Remember all those years ago when Jo Moore, spin doctor to Stephen Byers, Department of Transport, Local Government and Regions secretary, emailed her boss those immortal words, referring to 9/11: “It’s now a ...

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BBC top duo of Entwistle and Patten caught asleep at the wheel as Jimmy Savile horror story unfolds

You have to feel for new BBC director-general George Entwistle – no, not that way – who has walked into the biggest minefield the corporation has faced since Andrew Gilligan’s carelessly-worded (but true) allegation about Tony Blair and Alastair Campbell’s ...

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Search agency Covario says tablet cost-per-clicks have overtaken desktop PCs for the first time

Leading independent search marketing agency Covario says spending on pay-per-click advertising (PPC) by its enterprise technology, consumer electronics, and retail clients was up about 33 per cent over the same period last year, and six per cent above the second ...

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Stop treating ethnic groups in Britain like minorities says new IPA report

It’s not true that Britain’s ethnic minorities don’t spend, behave the same as whites and are too hard to target. So says the UK IPA’s latest report on ethnic diversity published today on which examines the rapidly expanding multicultural landscape ...

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