Media
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New R3 report shows global impact of new business
Global marketing consultancy R3 Worldwide has produced its review of the first three months of 2016 and, among the goodies…
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Havas Media Group boosts North America management
Hyper-energetic Havas has been ringing more changes, this time in Havas Media Group. North America CEO Lori Hiltz is moving…
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David Indo of ID Comms: ISBA’s new director of media calls on advertisers to take back control
On this week’s #MediaSnack David is joined by Mark Finney, the newly appointed director of media and advertising at ISBA.…
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ISBA ups stakes in war over secret media owner rebates
UK advertiser body ISBA has taken media agencies by surprise by circulating a standard contract to its 450 members –…
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YouTube launches six-second mobile ‘Bumper’ ads
Google is monetising YouTube with a vengeance and it’s introduced six-second ‘Bumper’ ads to grab the half of 18-49 year…
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Tom Denford and David Indo from ID Comms: should agencies buy media and then sell it on to clients?
On this week’s #MediaSnack Tom and David get excited by a recent article in Ad Age. In it, Alexandra Bruell…
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Matt Williams: Advertising Week Europe is raising important issues – but let’s cut the ‘celebs’
There’s a lot I really don’t like about advertising festivals. The awkward backslapping, the stream of talks that are little…
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Pedro Avery of Havas: why marketers need to up their game on women and sport
Women are sending a message to the sports marketing industry. Time will tell whether anyone’s listening. Women want to play…
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Wongdoody opens the ‘showhole’ for Amazon Fire
Funny how ‘disruptor’ companies – like Amazon – get TV advertising in a way that more traditional advertisers, the bulwarks…
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