Finance

Dreams media moves from Starcom to Havas

UK bed retailer Dreams has chosen Havas Media to handle its estimated £20m account. Dreams moves from Publicis-owned Starcom after a pitch involving network and independent agencies. Private equity-owned Dreams sells a dizzying 11,500 mattresses and bed bits a week. ...

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Dentsu looks to a rebranded life without Aegis

Dentsu seems to be preparing to drop Aegis from its Dentsu Aegis Network, the media-focussed part of its empire outside Japan, comprising the Carat and Vizeum media buying operations and personalised marketing business Merkle. DAN was largely the creation of ...

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Publicis organic growth becalmed as US problems continue

Publicis Groupe CEO Arthur Sadoun has a problem. His long-awaited ‘Power of One’ transformation is still stuck in the garage it seems, as the French ad holding group reports second quarter organic growth of just 0.1 per cent, missing analysts’ ...

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Is ‘no strategy’ paying off for Omnicom?

Is Omnicom – which owns BBDO, TBWA, DDB and Omnicom Media Group among others – doing well or badly? Its shares fell three per cent yesterday when it reported a 3.6 per cent drop in second quarter revenue in Q2 ...

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Talon: realising our AdTech investment in Out of Home

As Talon Outdoor’s AdTech platforms continue to develop at pace to reach tangible and scalable delivery, Josko Grljevic – Talon’s CTO – outlines the four-point plan that has delivered transformational and intuitive technology solutions. The job of a CTO (T=Transformation) ...

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IPA Bellwether shows marketers uncertain about the future

Marketing budgets seem to be blowing hot and cold at the same rate as Boris Johnson’s policy commitments. The Institute of Practitioners in Advertising’s latest Bellwether Report shows that growth in the first quarter (8.7 per cent) was only temporary, ...

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