Out of home digital media owner Ocean Outdoor is launching the Crucial Creative Competition, a £1million prize fund to help galvanise advertisers and agencies as the Covid-19 crisis begins to ease. The Crucial Creative Competition replaces Ocean’s long-running annual digital ...
Read More »MSQ partners with Brave Spark for full service production
Marketing group MSQ Partners is boosting its content offer via a deal with production agency Brave Spark. As part of the deal Brave Spark will embed producer resources in MSQ’s London studio, becoming the default provider of video content across ...
Read More »Which direction will Walkers take as it abandons 22-year AMV BBDO?
Adland brings constant reminders of the efficacy of Nigel Bogle’s remark – no agency is more than three calls away from a crisis – and AMV BBDO, long Britain’s biggest and one of its most admired agencies – has had ...
Read More »Elvis: why now is the right time to address climate crisis
By Caroline Davison. Covid-19 may end up being the kick up the backside that we in adland need to get our priorities straight. We’re now realising that the Climate Crisis will affect us all and change our lives beyond recognition. ...
Read More »IPA tells ad clients to cough up in the crisis
The UK’s agency trade body the IPA has joined a number of other agency associations worldwide (unspecified) calling on clients to cough up. Actually that’s not quite what they say – the official line is they’re caling for “each members’ ...
Read More »What online casino marketing does effectively – and what it doesn’t
When it comes to marketing, few industries face the challenges of the betting and gaming industry. Yes, operators famously throw a lot of money at advertising and promotional activity, but they must also work within the confines of legal and ...
Read More »Are Publicis’ internal ‘Cannes Do’ awards a smokescreen to cover job cuts?
It’s interesting observing Publicis Groupe in the coronavirus crisis: go-go CEO Arthur Sadoun is making quite touchy feely videos weekly to inspire the troops while the number of said troops seems to be reducing rapidly. But thinning the ranks seems ...
Read More »Talon is #SendingLove across the world in biggest user-generated Out of Home campaign
User-generated messages of love and unity are being displayed on digital Out of Home screens worldwide with social media amplification ensuring the messages are also seen by millions – at home. Talon Outdoor is launching “#SendingLove” a new global initiative ...
Read More »New Nielsen report shows ad winners and losers in March
Nielsen has provided some insight into ad spending in the UK lockdown with figures for March – when the lockdown started – showing adspend on travel (down 48%) entertainment (-17%) and telecoms (-15%) plummeting. These categories were down £39m. Food ...
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