Finance

Ocean launches Covid-19 recovery creative competition

Out of home digital media owner Ocean Outdoor is launching the Crucial Creative Competition, a £1million prize fund to help galvanise advertisers and agencies as the Covid-19 crisis begins to ease. The Crucial Creative Competition replaces Ocean’s long-running annual digital ...

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MSQ partners with Brave Spark for full service production

Marketing group MSQ Partners is boosting its content offer via a deal with production agency Brave Spark. As part of the deal Brave Spark will embed producer resources in MSQ’s London studio, becoming the default provider of video content across ...

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Elvis: why now is the right time to address climate crisis

By Caroline Davison. Covid-19 may end up being the kick up the backside that we in adland need to get our priorities straight. We’re now realising that the Climate Crisis will affect us all and change our lives beyond recognition. ...

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IPA tells ad clients to cough up in the crisis

The UK’s agency trade body the IPA has joined a number of other agency associations worldwide (unspecified) calling on clients to cough up. Actually that’s not quite what they say – the official line is they’re caling for “each members’ ...

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What online casino marketing does effectively – and what it doesn’t

When it comes to marketing, few industries face the challenges of the betting and gaming industry. Yes, operators famously throw a lot of money at advertising and promotional activity, but they must also work within the confines of legal and ...

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New Nielsen report shows ad winners and losers in March

Nielsen has provided some insight into ad spending in the UK lockdown with figures for March – when the lockdown started – showing adspend on travel (down 48%) entertainment (-17%) and telecoms (-15%) plummeting. These categories were down £39m. Food ...

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