Finance
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Now hires Louise Hayward from Engine as new CEO
Independent London agency Now has hired Louise Hayward from Engine as its new CEO. She replaces Larissa Vince who joined…
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New Commercial Arts wins alcohol-free Lucky Saint – “official beer of Dry January”
New Commercial Arts was won premium alcohol-free beer Lucky Saint and is launching it as Alcohol Change UK’s “official beer…
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Sky Bet eases into 2022 – with Roy Keane?
London agency Who Wot Why is a relatively newbie that appears to have established itself in a relatively short time.…
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From the WPP Archive: under fire WPP settles Johnson/Martinez case at JWT
The messy Johnson/Martinez affair at JWT signalled the end for the venerable agency as a separate entity (WPP merged it…
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The AA’s Stephen Woodford: what 2022 might bring for advertising – pandemic permitting
Our AA/WARC adspend forecast predicts continued strong growth in the advertising market, after a record year in 2021, with the…
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From the MAA Archive: Murphy, Golding and Heartfield debut New Commercial Arts
And it proved to be quite a debut in 2020, winning Halifax, MoneySupermarket and chunks of Vodafone and Sainsbury’s (among…
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From the MAA Archive: Publicis Groupe and Omnicom in $35bn merger
Actually they weren’t but that was what Omnicom’s John Wren and Publicis boss Maurice Levy intended in 2013, described here…
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