Finance
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The Gate tipped to win AA account
Campaign reckons the AA (Automobile Association as was) has gone to The Gate, the main creative agency in the MSQ…
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IPG Mediabrands teams with Scope3 in new emissions drive
Interpublic’s IPG Mediabrands has struck a deal with specialist company Scope3 to measure and reduce carbon emissions in digital advertising,…
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McDonald’s goes for World Cup without the football
McDonald’s presumably expects to do pretty good business during a World Cup and its first truly global campaign, while not…
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BMB tries to align football and charity for FairShare
More World Cup, this time it’s London agency BMB raising money for food waste charity Fairshare (it’s against it) with…
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Sorrell’s S4 Capital bounces back although question marks remain
S4 Capital, owner of Media.Monks among many others, and its india-rubber boss Sir Martin Sorrell may be down but they’re…
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Waitrose is beginning to look a bit more like Waitrose in adam&eve Christmas contender
Hasn’t been the greatest of years for Waitrose, a disastrous app-driven loyalty scheme that had about the same effect on…
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Amazon’s big Christmas effort stays grounded
These days you expect a biggie from Amazon at Christmas and Lucky Generals has certainly delivered that – it’s long…
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Heathrow and Paddy Power row in on Christmas ads
What’s this – a feelgood ad from Heathrow Airport? Thank goodness Thames Water left it too late choosing an agency…
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MMC’s Broderick tells advertisers to focus on value and transparency in hard-hitting address
The marketing procurement community needs to spend more time focussing on media and marketing effectiveness Stephen Broderick (below), senior partner…
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