Finance

Talon Outdoor: closing the evidence gap in Out of Home

By Nick Mawditt As data has dictated the direction of travel for the media economy in recent times, there remains an over-reliance on some performance metrics that still profess to measure efficiencies rather than effectiveness. This is changing as we ...

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Wunderman Thompson’s global debut for Duracell shows early promise

This is a big one for the (relatively) newly minted Wunderman Thompson, its debut global campaign for Duracell since winning the business back in April. Duracell, once in the P&G fold, is now owned by Warren Buffet’s Berkshire Hathaway, which ...

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Sorrell’s MightyHive media operation adds to analytics offer and moves into Korea with two more “mergers”

Sir Martin Sorrell’s S4Capital has bought two “analytics” companies to merge with its digital media operation MightyHive: ConversionWorks, a digital analytics, biddable media and data science company in London, and Datalicious Korea, a South Korea-based data and analytics consultancy. ConversionWorks ...

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WPP in surprise return to growth

WPP returned to growth in the third quarter of 2019, way ahead of expectations, although CEO Mark Read is counselling investors not to expect too much too soon, sticking to his guidance for no growth this year and performance in ...

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Ambitious Miroma snaps up Carlsberg agency Fold7

Not so long ago it looked as though what we used to call “mini marcoms” companies had had their day; foundering on the difficulty of making all their expensively acquired bits function at the same time. Consequently the escape from ...

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Boris’ Get Ready for Brexit campaign misses its ever-moving target

The UK’s National Audit Office doesn’t think much of the Government’s ‘Get Ready for Brexit’ campaign – costing a supposed £100m – reporting that: “On 1 September 2019, the government launched a major communications campaign to help individuals and businesses ...

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Top UK media exec Simon Davis joins MSQ to set up new agency Walk-In Media

Lively marcoms group MSQ Partners is launching a new media agency – Walk-In Media – headed by in-demand media exec Simon Davis. Davis resigned as CEO of Blue449 (Walker Media as was) after nine years as owner Publicis Groupe tried ...

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